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International Journal of Creative and Open Research in Engineering and Management

A Peer-Reviewed, Open-Access International Journal Supporting Multidisciplinary Research, Digital Publishing Standards, DOI Registration, and Academic Indexing.
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ISSN: 3108-1754 (Online)
Crossref DOI: Available
ISO Certification: 9001:2015
Publication Fee: 599/- INR
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License: CC BY 4.0
Peer Review: Double Blind
Volume 02, Issue 03

Published on: March 2026 2026

THE ROLE OF PREDICTIVE ANALYTICS IN C-SUITE DECISION-MAKING: A MANAGERIAL PERSPECTIVE

Prof. Prachi V. Kature Dr. Pravin S. Rotkar Prof. Gayatri Bute

Dr. Jigisha R. Naidu

Hislop College Nagpur
DOI:https://doi.org/10.55041/ijcope.v2i3.150

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Plagiarism Passed Peer Reviewed Open Access

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Abstract

In an era where data reigns supreme, predictive analytics has emerged as a cornerstone of strategic decision-making for C-suite executives navigating the complexities of India's dynamic service sector. This study delves into the intersection of leadership and data science, examining how top-tier executives perceive, adopt, and leverage predictive analytics to drive organizational success. Through a multifaceted exploration of awareness levels, adoption barriers, and sector-specific challenges, the research highlights the pivotal role of organizational readiness, technological infrastructure, and cultural adaptability in fostering analytics maturity. The findings reveal a stark contrast between high-adopting sectors like IT/ITES and Banking, where analytics is deeply embedded in strategic processes, and lagging sectors such as Healthcare, where systemic hurdles persist. By proposing actionable interventions—ranging from executive training to leadership alignment—this study charts a path for transforming predictive analytics from a theoretical tool into a practical catalyst for innovation and competitive advantage.

How to Cite this Paper

Kature, P. V., Rotkar, P. S. & Bute, G. (2026). The Role of Predictive Analytics in C-Suite Decision-Making: A Managerial Perspective. International Journal of Creative and Open Research in Engineering and Management, <i>02</i>(03). https://doi.org/10.55041/ijcope.v2i3.150

Kature, Prachi, et al.. "The Role of Predictive Analytics in C-Suite Decision-Making: A Managerial Perspective." International Journal of Creative and Open Research in Engineering and Management, vol. 02, no. 03, 2026, pp. . doi:https://doi.org/10.55041/ijcope.v2i3.150.

Kature, Prachi,Pravin Rotkar, and Gayatri Bute. "The Role of Predictive Analytics in C-Suite Decision-Making: A Managerial Perspective." International Journal of Creative and Open Research in Engineering and Management 02, no. 03 (2026). https://doi.org/https://doi.org/10.55041/ijcope.v2i3.150.

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References


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  • •Peer Review Type: Double-Blind Peer Review
  • •Published on: Mar 26 2026
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