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International Journal of Creative and Open Research in Engineering and Management

A Peer-Reviewed, Open-Access International Journal Supporting Multidisciplinary Research, Digital Publishing Standards, DOI Registration, and Academic Indexing.
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ISSN: 3108-1754 (Online)
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ISO Certification: 9001:2015
Publication Fee: 599/- INR
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License: CC BY 4.0
Peer Review: Double Blind
Volume 02, Issue 04

Published on: April 2026

MULTI-DOMAIN SUBSCRIBER CHURN PREDICTION USING ANN

G Sowmya Reddy Tarun Patel R kavya K Rishishwar Reddy

Dr.P..Chiranjeevi

Department of CSE (Data Science) ACE Engineering College Hyderabad Telangana India

Article Status

Plagiarism Passed Peer Reviewed Open Access

Available Documents

Abstract

Subscriber churn prediction is a critical challenge for businesses operating across multiple domains such as telecommunications, banking, and subscription-based services. Accurately identifying customers who are likely to discontinue services enables organizations to implement proactive retention strategies. This study proposes a multi-domain churn prediction framework using Artificial Neural Networks (ANN) to improve predictive performance across diverse datasets The model integrates heterogeneous data sources, including customer demographics, usage patterns, transaction history, and service interactions, to capture domain-specific and cross-domain behavioural patterns. A unified ANN architecture is designed and trained on combined datasets, allowing the model to generalize across domains while preserving domain-level distinctions. Feature engineering and normalization techniques are applied to ensure consistency and improve learning efficiency.

How to Cite this Paper

Reddy, G. S., Patel, T., kavya, R. & Reddy, K. R. (2026). Multi-domain subscriber churn prediction using ANN. International Journal of Creative and Open Research in Engineering and Management, <i>02</i>(04). https://doi.org/10.55041/ijcope.v2i4.222

Reddy, G, et al.. "Multi-domain subscriber churn prediction using ANN." International Journal of Creative and Open Research in Engineering and Management, vol. 02, no. 04, 2026, pp. . doi:https://doi.org/10.55041/ijcope.v2i4.222.

Reddy, G,Tarun Patel,R kavya, and K Reddy. "Multi-domain subscriber churn prediction using ANN." International Journal of Creative and Open Research in Engineering and Management 02, no. 04 (2026). https://doi.org/https://doi.org/10.55041/ijcope.v2i4.222.

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  • Peer Review Type: Double-Blind Peer Review
  • Published on: Apr 11 2026
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