IJCOPE Journal

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International Journal of Creative and Open Research in Engineering and Management

A Peer-Reviewed, Open-Access International Journal Supporting Multidisciplinary Research, Digital Publishing Standards, DOI Registration, and Academic Indexing.
Journal Information
ISSN: 3108-1754 (Online)
Crossref DOI: Available
ISO Certification: 9001:2015
Publication Fee: 599/- INR
Compliance: UGC Journal Norms
License: CC BY 4.0
Peer Review: Double Blind
Volume 02, Issue 04

Published on: April 2026

A STUDY ON CONSUMER BUYING BEHAVIOUR INFLUENCING THE PURCHASE OF IMPORTED SKINCARE BRANDS WITH REFERENCE TO CLEAN BEAUTY AND SUSTAINABILITY TRENDS IN COIMBATORE CITY

Mounika P

Dr. Shyamaladevi E

Department of International Business PSG College of Arts & Science Coimbatore Tamil Nadu India
DOI:https://doi.org/10.55041/ijcope.v2i4.248

Article Status

Plagiarism Passed Peer Reviewed Open Access

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Abstract

This study examines consumer buying behaviour towards imported skincare brands with reference to clean beauty and sustainability trends in Coimbatore city. The growing awareness of safe ingredients, environmental impact, and ethical practices has increased the demand for imported skincare products. The study is based on primary data collected from 158 respondents using a structured questionnaire. Statistical tools such as percentage analysis, Chi-square, regression, and ANOVA were used for analysis. The findings show that young consumers prefer imported brands, and factors like online reviews, social media influence, and environmental concern significantly affect purchase decisions. However, price perception does not vary across income groups. The study concludes that clean beauty and sustainability play a key role in influencing consumer preferences for imported skincare brands.

Keywords: Consumer Buying Behaviour, imported Skincare Brands, Clean Beauty, Sustainability, Purchase Decision, Environmental Concern, Social Media Influence.

How to Cite this Paper

P, M. (2026). A Study on Consumer Buying Behaviour Influencing the Purchase of Imported Skincare Brands with Reference to Clean Beauty and Sustainability Trends in Coimbatore City. International Journal of Creative and Open Research in Engineering and Management, <i>02</i>(04). https://doi.org/10.55041/ijcope.v2i4.248

P, Mounika. "A Study on Consumer Buying Behaviour Influencing the Purchase of Imported Skincare Brands with Reference to Clean Beauty and Sustainability Trends in Coimbatore City." International Journal of Creative and Open Research in Engineering and Management, vol. 02, no. 04, 2026, pp. . doi:https://doi.org/10.55041/ijcope.v2i4.248.

P, Mounika. "A Study on Consumer Buying Behaviour Influencing the Purchase of Imported Skincare Brands with Reference to Clean Beauty and Sustainability Trends in Coimbatore City." International Journal of Creative and Open Research in Engineering and Management 02, no. 04 (2026). https://doi.org/https://doi.org/10.55041/ijcope.v2i4.248.

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References


  1. Jiyong Shim & Jung Woo (2024), The Clean Beauty Trend Among Millennial and Generation Z Consumers: Assessing the Safety, Ethicality, and Sustainability Attributes of Cosmetic Products, sage journals, Volume 14, Issue 2.

  2. 2. Warda Rawof (2021), Ethical and Sustainable Cosmetics and Their Importance on Consumer Purchase Behavior, Undergraduate Honors, East Tennessee State University.

  3. Doan, Han (2025), The secret to selling the glow: analysing how CORSX’s marketing influences young adults’ desire for Korean skincare and international business.

Ethical Compliance & Review Process

  • •All submissions are screened under plagiarism detection.
  • •Review follows editorial policy.
  • •Authors retain copyright.
  • •Peer Review Type: Double-Blind Peer Review
  • •Published on: Apr 11 2026
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This article is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License. You are free to share and adapt this work for non-commercial purposes with proper attribution.

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