Published on: April 2026
A STUDY ON HORECA CONSUMERS’ PREFERENCE AND PERCEPTION TOWARDS COOKING MASALAS
Thatha priya darisan j
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Abstract
The HoReCa (Hotels, Restaurants, and Catering) sector represents a significant segment of bulk consumption within the food industry, particularly in the usage of cooking masalas.
Unlike individual consumers, HoReCa establishments operate on large-scale consumption patterns and are influenced by multiple operational and cost-related factors.
This study aims to analyse the purchasing behaviour, preferences, and perception of HoReCa establishments towards cooking masala products. The research focuses on key factors such as purchase frequency, bulk quantity requirements, pricing considerations, supplier benefits including discounts and credit facilities, and preferred purchasing channels.
How to Cite this Paper
j, T. P. D. (2026). A Study on Horeca Consumers’ Preference and Perception Towards Cooking Masalas. International Journal of Creative and Open Research in Engineering and Management, <i>02</i>(04). https://doi.org/10.55041/ijcope.v2i3.162
j, Thatha. "A Study on Horeca Consumers’ Preference and Perception Towards Cooking Masalas." International Journal of Creative and Open Research in Engineering and Management, vol. 02, no. 04, 2026, pp. . doi:https://doi.org/10.55041/ijcope.v2i3.162.
j, Thatha. "A Study on Horeca Consumers’ Preference and Perception Towards Cooking Masalas." International Journal of Creative and Open Research in Engineering and Management 02, no. 04 (2026). https://doi.org/https://doi.org/10.55041/ijcope.v2i3.162.
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References
- Kotler, , & Keller, K. L. (2017). Marketing Management. Pearson.
- This book provides a strong foundation in marketing concepts, particularly focusing on customer satisfaction, value creation, and buying behaviour. It explains how price, quality, and perceived value influence customer decisions. In this study, these concepts help in understanding how HoReCa buyers evaluate masala products.
- Christopher, (2016). Logistics and Supply Chain Management. Pearson.
- Christopher emphasizes the importance of efficient supply chain systems in ensuring product
- availability and timely delivery. The book highlights how supply chain performance directly impacts customer satisfaction. This is relevant to the study as HoReCa businesses depend on continuous and reliable supply of masalas.
- Porter, E. (2008). Competitive Strategy. Free Press.
- Porter’s work explains how businesses achieve competitive advantage through cost leadership and efficient operations. It discusses the role of suppliers and pricing strategies in business success. This concept is useful in understanding how pricing and supplier efficiency influence HoReCa purchasing decisions.
- Chopra, (2019). Supply Chain Management. Pearson.
- This book explains the role of distribution networks in improving product accessibility and reducing costs. It highlights how efficient logistics systems support business operations. In the HoReCa context, it helps explain why wholesalers and distributors are preferred purchasing channels.
- Slack, (2016). Operations Management. Pearson.
- Slack focuses on operational efficiency, process management, and supplier reliability. The book explains how smooth operations are essential for maintaining consistent output. This is important for HoReCa businesses that require consistent quality and uninterrupted supply of masalas.
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- •Peer Review Type: Double-Blind Peer Review
- •Published on: Apr 14 2026
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