The rapid advancement of digital technology has fundamentally altered Human Resource Management (HRM) practices, with recruitment undergoing the most significant transformation. This research paper examines the efficiency and effectiveness of e-recruitment in the modern era, particularly focusing on the accelerated digital shift following the COVID-19 pandemic. E-recruitment, once a supplementary tool, has transitioned into a primary strategic function for organizations seeking to navigate a hyper-competitive global labor market.

The study utilizes primary data collected through structured questionnaires distributed to 71 respondents, including 38 HR professionals and 33 HR interns, complemented by a systematic review of existing academic literature. The findings reveal that e-recruitment has significantly enhanced the speed, cost-effectiveness, and geographical reach of the hiring process. By enabling access to a global talent pool and leveraging data analytics for objective decision-making, digital platforms have become indispensable. However, the study also identifies persistent challenges, such as the lack of personal interaction, technical barriers, and concerns regarding candidate credibility. The research concludes that while e-recruitment is essential for operational scalability, organizations must adopt a "hybrid approach"—combining digital efficiency with traditional human-centric methods—to achieve optimal talent acquisition and organizational performance.