Published on: April 2026
ROLE OF SOCIAL MEDIA MARKETING IN INFLUENCING CONSUMER PURCHASE CHOICES
SHIKHA MISHRA
SHYAM DUBEY
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Abstract
In the contemporary marketing landscape, the emergence of social media has not merely added a new channel for communication; it has fundamentally reshaped the architecture of consumer choice. For scholars and marketing professionals alike, the pivot from traditional "push" marketing to the interactive, peer-influenced world of social media represents a paradigm shift. This research investigates the dynamic relationship between digital marketing strategies and the internal psychological mechanisms that drive a consumer to hit the "buy" button.
How to Cite this Paper
MISHRA, S. (2026). Role of Social Media Marketing in Influencing Consumer Purchase Choices. International Journal of Creative and Open Research in Engineering and Management, <i>02</i>(04). https://doi.org/10.55041/ijcope.v2i4.513
MISHRA, SHIKHA. "Role of Social Media Marketing in Influencing Consumer Purchase Choices." International Journal of Creative and Open Research in Engineering and Management, vol. 02, no. 04, 2026, pp. . doi:https://doi.org/10.55041/ijcope.v2i4.513.
MISHRA, SHIKHA. "Role of Social Media Marketing in Influencing Consumer Purchase Choices." International Journal of Creative and Open Research in Engineering and Management 02, no. 04 (2026). https://doi.org/https://doi.org/10.55041/ijcope.v2i4.513.
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- •Published on: Apr 20 2026
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