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International Journal of Creative and Open Research in Engineering and Management

A Peer-Reviewed, Open-Access International Journal Supporting Multidisciplinary Research, Digital Publishing Standards, DOI Registration, and Academic Indexing.
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ISSN: 3108-1754 (Online)
Crossref DOI: Available
ISO Certification: 9001:2015
Publication Fee: 599/- INR
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License: CC BY 4.0
Peer Review: Double Blind
Volume 02, Issue 04

Published on: April 2026

INVESTOR AWARENESS AND BEHAVIOURAL INFLUENCES ON SAVING AND INVESTMENT DECISIONS: EVIDENCE FROM YOUNG PROFESSIONALS IN A TIER-III CITY

Pooja Sahu Lokendra Singh Patel

Dr. Shalini Choithrani

Department of Commerce Dr. Harisingh Gour Vishwavidyalaya M.P.
DOI:https://doi.org/10.55041/ijcope.v2i4.549

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Abstract

This study investigates the impact of investor awareness and behavioural factors on saving and investment decisions among young professionals residing in a Tier-III city in India. Rapid economic growth, increasing financial product availability, and the expanding middle-class population in smaller urban centers have rendered the study of investment behaviour critically relevant. Despite growing financial inclusion initiatives, empirical evidence on how awareness and psychological biases jointly influence investment decisions at the micro-urban level remains sparse. The present research adopts a descriptive and analytical research design with a quantitative approach, employing a structured Likert-scale questionnaire administered to a purposive sample of 200 young professionals. Data are analysed using SPSS through percentage analysis, Pearson correlation, multiple linear regression, independent samples t-test, and one-way ANOVA. Findings reveal that investor awareness positively and significantly affects both investment choice patterns and investment size. Demographic variables—particularly gender and income—exercise a dominant influence on investor behaviour, while psychological factors such as risk tolerance, overconfidence, and herding behaviour significantly predict investment outcomes. The study contributes to the behavioural finance literature by offering Tier-III city-specific empirical evidence, with practical implications for financial educators, policymakers, and investment advisors.

Keywords: Investor Awareness, Behavioural Finance, Investment Decisions, Psychological Biases, Tier-III City, Young Professionals, Herding Behaviour, Risk Tolerance.

How to Cite this Paper

Sahu, P. & Patel, L. S. (2026). Investor Awareness and Behavioural Influences on Saving and Investment Decisions: Evidence from Young Professionals in A Tier-III City. International Journal of Creative and Open Research in Engineering and Management, <i>02</i>(04). https://doi.org/10.55041/ijcope.v2i4.549

Sahu, Pooja, and Lokendra Patel. "Investor Awareness and Behavioural Influences on Saving and Investment Decisions: Evidence from Young Professionals in A Tier-III City." International Journal of Creative and Open Research in Engineering and Management, vol. 02, no. 04, 2026, pp. . doi:https://doi.org/10.55041/ijcope.v2i4.549.

Sahu, Pooja, and Lokendra Patel. "Investor Awareness and Behavioural Influences on Saving and Investment Decisions: Evidence from Young Professionals in A Tier-III City." International Journal of Creative and Open Research in Engineering and Management 02, no. 04 (2026). https://doi.org/https://doi.org/10.55041/ijcope.v2i4.549.

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  • •Peer Review Type: Double-Blind Peer Review
  • •Published on: Apr 22 2026
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