Published on: April 2026
THE IMPACT OF PERSONALIZED DIGITAL ADVERTISING IN ENHANCING SENSORY BRANDING WITH RESPECT TO FOOD
P. KEERTHI LAKSHMI R. NEHAMYA
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Abstract
With the increasing use of digital platforms, food delivery applications have started using more personalized and visually engaging advertisements to attract consumers. This study focuses on understanding how personalized digital advertising, combined with sensory elements such as attractive visuals, music, and emotional messaging, influences consumer perception and purchase intention.
The research was conducted using primary data collected from 150 respondents through a structured questionnaire. The analysis was carried out using descriptive statistics such as frequency and percentage distribution. The findings show that a majority of respondents fall within the 18–24 age group, indicating strong digital exposure among young consumers. Most participants reported that they notice personalized advertisements and find them visually appealing and emotionally engaging.
How to Cite this Paper
LAKSHMI, P. K. & NEHAMYA, R. (2026). The Impact of Personalized Digital Advertising in Enhancing Sensory Branding with Respect to Food. International Journal of Creative and Open Research in Engineering and Management, <i>02</i>(04). https://doi.org/10.55041/ijcope.v2i4.631
LAKSHMI, P., and R. NEHAMYA. "The Impact of Personalized Digital Advertising in Enhancing Sensory Branding with Respect to Food." International Journal of Creative and Open Research in Engineering and Management, vol. 02, no. 04, 2026, pp. . doi:https://doi.org/10.55041/ijcope.v2i4.631.
LAKSHMI, P., and R. NEHAMYA. "The Impact of Personalized Digital Advertising in Enhancing Sensory Branding with Respect to Food." International Journal of Creative and Open Research in Engineering and Management 02, no. 04 (2026). https://doi.org/https://doi.org/10.55041/ijcope.v2i4.631.
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- •Published on: Apr 23 2026
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