Published on: April 2026
PSYCHOLOGICAL FACTORS AND FINANCIAL ASPECTS IMPACTING EMI ADOPTION ON CONSUMER CONSUMPTION
MADDELA CHANDRA LEKHA
Article Status
Available Documents
Abstract
There has been considerable change in consumer behavior and decision-making processes due to the growing prevalence of the Equated Monthly Instalment (EMI) concept. Consumers are now able to pay huge sums of money in small instalments, making their life easier. The present study investigates the impact of psychological factors, financial concerns, fintech effects, and financial literacy on EMI adoption and consumer behavior. Primary data was obtained with the help of a questionnaire from 153 respondents with the use of convenient sampling. Data analysis was done using various statistical methods including descriptive statistics, Chi-Square test, correlation analysis, and regression analysis. Results have shown that the factors of convenience, affordability, and availability of fintech services have significant effects on EMI usage, and financial literacy is an important determinant for taking responsibility for borrowings.
How to Cite this Paper
LEKHA, M. C. (2026). Psychological Factors and Financial Aspects Impacting EMI Adoption on Consumer Consumption. International Journal of Creative and Open Research in Engineering and Management, <i>02</i>(04). https://doi.org/10.55041/ijcope.v2i4.673
LEKHA, MADDELA. "Psychological Factors and Financial Aspects Impacting EMI Adoption on Consumer Consumption." International Journal of Creative and Open Research in Engineering and Management, vol. 02, no. 04, 2026, pp. . doi:https://doi.org/10.55041/ijcope.v2i4.673.
LEKHA, MADDELA. "Psychological Factors and Financial Aspects Impacting EMI Adoption on Consumer Consumption." International Journal of Creative and Open Research in Engineering and Management 02, no. 04 (2026). https://doi.org/https://doi.org/10.55041/ijcope.v2i4.673.
Search & Index
References
[1] P. Thakur, “EMI usage and its socioeconomic impact on consumer purchasing behaviour,” 2025.[2] M. Sharma, “Financial literacy and its influence on consumer borrowing behaviour in EMI usage,” 2025.
[3] A. Saxena and R. Sharma, “Consumer durable loans and their impact on financial stability and spending patterns,” 2025.
[4] D. P. Thorat et al., “The influence of EMI culture on urban lifestyle and consumption trends,” 2025.
[5] V. P. Jamshid and E. K. Hamamali, “EMI schemes and their role in transforming consumer behaviour,” 2025.
[6] V. Masulamani, “Role of EMI options in the growth of e-commerce platforms,” 2025.
[7] M. V. Singh and P. Tiwari, “Psychological factors and financial literacy influencing financial decision-making,” 2025.
[8] A. S. Chataniwala and J. P. Vaghela, “Factors affecting digital payment adoption and consumer preferences,” 2025.
[9] S. U. Hassan and J. Basumatary, “Consumer payment behaviour in e-commerce transactions and digital platforms,” 2025.
[10] A. Periwal and A. Prasoon, “Application of machine learning in EMI credit risk management,” 2024.
Ethical Compliance & Review Process
- •All submissions are screened under plagiarism detection.
- •Review follows editorial policy.
- •Authors retain copyright.
- •Peer Review Type: Double-Blind Peer Review
- •Published on: Apr 24 2026
This article is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License. You are free to share and adapt this work for non-commercial purposes with proper attribution.