Published on: April 2026
REMOTE WORK CULTURE AND ITS INFLUENCE ON CUSTOMER ENGAGEMENT STRATEGIES
AMISHA PATEL
HEMANT PANDEY
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Abstract
The swift embrace of remote work culture, hastened by global upheavals like the COVID-19 pandemic, has profoundly altered organizational functions, especially in Human Resource Management and Marketing. This study investigates the influence of remote work culture on customer engagement strategies, emphasizing the effect of employee work environments on customer interactions, satisfaction, and brand loyalty.
The study investigates the correlation among remote employee engagement, communication efficacy, and the caliber of customer experience provided through digital platforms. It also looks into the problems that companies have when their employees work in decentralized and virtual settings and how to keep customers interested. To understand how they indirectly affect customer perceptions and engagement outcomes, we look at key factors like employee productivity, adaptability to technology, work-life balance, and organizational support.
How to Cite this Paper
PATEL, A. (2026). Remote Work Culture and its Influence on Customer Engagement Strategies. International Journal of Creative and Open Research in Engineering and Management, <i>02</i>(04). https://doi.org/10.55041/ijcope.v2i4.732
PATEL, AMISHA. "Remote Work Culture and its Influence on Customer Engagement Strategies." International Journal of Creative and Open Research in Engineering and Management, vol. 02, no. 04, 2026, pp. . doi:https://doi.org/10.55041/ijcope.v2i4.732.
PATEL, AMISHA. "Remote Work Culture and its Influence on Customer Engagement Strategies." International Journal of Creative and Open Research in Engineering and Management 02, no. 04 (2026). https://doi.org/https://doi.org/10.55041/ijcope.v2i4.732.
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- •All submissions are screened under plagiarism detection.
- •Review follows editorial policy.
- •Authors retain copyright.
- •Peer Review Type: Double-Blind Peer Review
- •Published on: Apr 29 2026
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