In the digital era, social media has emerged as a powerful tool in transforming traditional recruitment practices. This study examines the effectiveness of social media recruitment with reference to Takecare Manpower Services Pvt. Ltd., a Chennai-based HR consultancy firm. The research adopts a quantitative approach using a structured questionnaire distributed among 50 respondents, including job seekers, employees, and HR professionals.

The study evaluates key parameters such as hiring speed, cost-effectiveness, candidate reach, and trust in recruitment platforms. Findings reveal that 72% of respondents consider social media an effective recruitment tool, while 64% believe it reduces hiring time. However, only 48% of respondents express trust in job postings, highlighting concerns related to fake advertisements and credibility.

The research concludes that while social media recruitment offers significant advantages in terms of accessibility, efficiency, and employer branding, challenges related to trust and transparency remain. The study recommends the integration of Artificial Intelligence (AI), Applicant Tracking Systems (ATS), and verified digital practices to enhance recruitment reliability and candidate satisfaction.

 Keywords: Social Media Recruitment, Talent Acquisition, HR Consultancy, Digital Recruitment, Employer Branding, Artificial Intelligence