Published on: May 2026
ANALYSING THE PSYCHOLOGY OF BUY NOW ,PAY LATER (BNPL)ADOPTION AND ITS EFFECTS ON CONSUMERS DEBT
Gokulraj
Dr V Kanimozhi
Department of Management Sciences
Hindusthan college of engineering and technology
Article Status
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Abstract
Buy Now Pay Later has become a thing in the finance world. It is changing the way people think about credit and how they pay it back. This study looks at why people use Buy Pay Later. It checks if people are biased towards the present if they get anchored to prices if they think something is affordable and if they neglect to pay back. The study used information from 100 people at Binary Computers in Coimbatore. It found out that 80 percent of people know about Buy Now Pay Later 68 percent have missed a payment and 77 percent are paying back loans at the same time. The numbers show that using Buy Now Pay Later is linked to not paying on time. The study also found that people who neglect to pay back are more likely to have a lot of debt. Buy Now Pay Later is clearly having an impact on how people manage their debt. The study shows that Buy Now Pay Later can lead to problems, with paying back loans. People need to be careful when using Buy Now Pay Later.
Keywords: Buy Now, Pay Later (BNPL), consumer debt, behavioural economics, impulse buying, financial literacy, retail marketing, fintech adoption
How to Cite this Paper
Gokulraj, (2026). Analysing the psychology of Buy Now ,Pay Later (BNPL)Adoption and its effects on consumers Debt. International Journal of Creative and Open Research in Engineering and Management, <i>02</i>(05). https://doi.org/10.55041/ijcope.v2i5.093
Gokulraj, . "Analysing the psychology of Buy Now ,Pay Later (BNPL)Adoption and its effects on consumers Debt." International Journal of Creative and Open Research in Engineering and Management, vol. 02, no. 05, 2026, pp. . doi:https://doi.org/10.55041/ijcope.v2i5.093.
Gokulraj, . "Analysing the psychology of Buy Now ,Pay Later (BNPL)Adoption and its effects on consumers Debt." International Journal of Creative and Open Research in Engineering and Management 02, no. 05 (2026). https://doi.org/https://doi.org/10.55041/ijcope.v2i5.093.
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- •Published on: May 06 2026
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