Organizational culture constitutes a fundamental determinant of workplace behaviour, employee motivation, and overall organizational performance. This study examines the effectiveness of organizational culture at Suryamitra Exim Private Limited, a leading seafood processing and export company headquartered at Bhimavaram, Andhra Pradesh. The study is descriptive in nature, and primary data were gathered through a structured questionnaire administered to 132 employees selected using simple random sampling. The data were analysed using percentage analysis and graphical representations. The findings reveal that the majority of respondents are female and belong to the age group of 50 years and above, with monthly earnings exceeding ₹50,000. Employees expressed relatively high levels of trust in management and satisfaction with the prevailing salary system. However, notable concerns emerged regarding organizational support for change, supervisory encouragement of employee suggestions, and the interpersonal effectiveness of middle-level managers. The study concludes that while the core cultural elements of the organization are positive, targeted improvements in communication, supervisory practices, and change orientation are essential for sustaining and enhancing organizational effectiveness.

Keywords: Organizational Culture, Employee Behavior, Job Satisfaction, Leadership Style, Work Environment, Suryamitra Exim.