Employee retention has become a major concern for organizations seeking to maintain workforce stability, operational efficiency, and long-term organizational growth. This study examines the factors influencing employee retention at Siva Sankar Motors Private Limited, Visakhapatnam, an authorized automobile dealership operating in the areas of sales, service, and spare parts. The research focuses on understanding employee perceptions regarding compensation, work environment, job security, career growth, training and development, recognition, work-life balance, and management support. The study is based on primary data collected from employees across different departments through a structured questionnaire using a five-point Likert scale. Various analytical tools such as percentage analysis, weighted average method, ranking method, and correlation analysis were used to evaluate employee responses and identify major retention determinants. The findings indicate that management support, employee motivation, organizational pride, and job security positively influence employee retention, while concerns related to work-life balance and salary increment fairness remain significant challenges affecting employee commitment and long-term retention intention. The study concludes that employee retention requires a balanced and integrated human resource strategy combining fair compensation practices, career development opportunities, employee recognition systems, supportive leadership, and effective work-life balance policies. The recommendations provided in this study aim to assist Siva Sankar Motors Private Limited in strengthening employee satisfaction, reducing turnover risk, and building a more committed and productive workforce

Keywords: Employee Retention, Job Satisfaction, Human Resource Management, Work-Life Balance, Employee Motivation, Organizational Commitment, Automobile Dealership