"In the present era of marketing, companies can no longer solely rely on their traditional means of promoting products or brands, as this has fundamentally shifted through the development of the Internet (and particularly via the use of social networks such as Facebook and Twitter) since approximately 1995. Digital marketing has become an essential means for the sustainable fashion industry to educate consumers about sustainable products (through examples) and encourage consumers to make sustainable purchasing decisions. In this case, the focus is on how Glaudia Sustainable Clothings utilizes digital marketing, (which include using influencer partnerships), social media marketing, and digital campaigns in order to provide product awareness and encourage buy intentions."

This study was conducted with primary and secondary data. The use of structured questionnaires allowed researchers to gather primary data from 100 respondents. The researchers used various statistical tools to interpret the data, including percentage analysis, descriptive statistics, regression analysis, correlation analysis, ANOVA, and chi-square testing. The results indicate that both influencer-based advertising and instructional digital content have a significant positive impact on consumers' behaviour when purchasing sustainably made fashion items. The analysis indicates that digital marketing has been an important contributor to increasing consumer confidence in purchases of sustainably made fashion products and increasing consumer awareness of those products.

Keywords: social media marketing, digital marketing, sustainable fashion, product awareness, consumer behaviour, brand awareness, and sustainable products.