The quick commerce industry in India has witnessed rapid growth in recent years, driven by the increasing demand for instant delivery of groceries, essentials, and lifestyle products. With the emergence of platforms like Blinkit, Zepto, and Swiggy Instamart, consumer behavior in this  space has evolved significantly.

Understanding this shift is important because these platforms are now influencing not just what people buy but also how and why they buy. The topic holds relevance as it delves into how consumers are being nudged through digital interfaces, particularly using pricing strategies, dark patterns, and psychological triggers that influence their decisions.

This study aims to explore consumer behavior with a special focus on dark patterns in app design, pricing psychology, and their impact on Average Order Value (AOV). The primary objectives include identifying how design and pricing cues affect decision-making, trust, and repeat purchase behavior.

The research was conducted using a combination of primary data collected via surveys and secondary sources such as industry reports and academic literature. Both qualitative and quantitative techniques were used to draw meaningful insights from user responses.