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International Journal of Creative and Open Research in Engineering and Management

A Peer-Reviewed, Open-Access International Journal Supporting Multidisciplinary Research, Digital Publishing Standards, DOI Registration, and Academic Indexing.
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ISSN: 3108-1754 (Online)
Crossref DOI: Available
ISO Certification: 9001:2015
Publication Fee: 599/- INR
Compliance: UGC Journal Norms
License: CC BY 4.0
Peer Review: Double Blind
Volume 02, Issue 05

Published on: May 2026

ROLE OF INNOVATION IN BUILDING COMPETITIVE ADVANTAGE IN FOOD DELIVERY E-COMMERCE PLATFORMS: EVIDENCE FROM AHMEDABAD CITY

Dr. Mitali Shah Vishwa Mehta Mehta Vatsal Riya Meghani Kanvi Modi Zinal Mehta Merin Abraham Diya Mehta

Dr. Sanjay Christian

JG University, Ahmedabad, Gujarat
DOI:https://doi.org/10.55041/ijcope.v2i5.667

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Abstract

This study examines the role of innovation in building competitive advantage in food delivery e-commerce platforms in Ahmedabad City. The growth of platforms such as Zomato and Swiggy has transformed consumer food ordering behavior by introducing digital convenience, faster service, personalized recommendations, and seamless payment options. The study focuses on how innovative features influence consumer awareness, preference, satisfaction, loyalty, and overall competitive advantage in the food delivery market. A descriptive research design was adopted, and primary data were collected from respondents in Ahmedabad city through a structured questionnaire. The data were analyzed using descriptive statistics and inferential tools such as ANOVA and Chi-square tests. The findings reveal that practical innovations such as fast delivery, digital payments, and promotional strategies significantly influence consumer satisfaction and competitive advantage, whereas AI-based personalization shows comparatively lower influence. The study also highlights that innovative service features help platforms strengthen customer engagement and maintain a competitive position in the market. The paper concludes that continuous innovation is essential for food delivery e-commerce platforms to sustain growth and remain competitive in a rapidly changing digital environment.

Keywords: Innovation; Food Delivery E-Commerce; Consumer Preference; Zomato; Swiggy.

How to Cite this Paper

Shah, M., Mehta, V., Vatsal, M., Meghani, R., Modi, K., Mehta, Z., Abraham, M. & Mehta, D. (2026). Role of Innovation in Building Competitive Advantage in Food Delivery E-Commerce Platforms: Evidence from Ahmedabad City. International Journal of Creative and Open Research in Engineering and Management, <i>02</i>(05). https://doi.org/10.55041/ijcope.v2i5.667

Shah, Mitali, et al.. "Role of Innovation in Building Competitive Advantage in Food Delivery E-Commerce Platforms: Evidence from Ahmedabad City." International Journal of Creative and Open Research in Engineering and Management, vol. 02, no. 05, 2026, pp. . doi:https://doi.org/10.55041/ijcope.v2i5.667.

Shah, Mitali,Vishwa Mehta,Mehta Vatsal,Riya Meghani,Kanvi Modi,Zinal Mehta,Merin Abraham, and Diya Mehta. "Role of Innovation in Building Competitive Advantage in Food Delivery E-Commerce Platforms: Evidence from Ahmedabad City." International Journal of Creative and Open Research in Engineering and Management 02, no. 05 (2026). https://doi.org/https://doi.org/10.55041/ijcope.v2i5.667.

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References


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  • •All submissions are screened under plagiarism detection.
  • •Review follows editorial policy.
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  • •Peer Review Type: Double-Blind Peer Review
  • •Published on: May 21 2026
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