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International Journal of Creative and Open Research in Engineering and Management

A Peer-Reviewed, Open-Access International Journal Supporting Multidisciplinary Research, Digital Publishing Standards, DOI Registration, and Academic Indexing.
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ISSN: 3108-1754 (Online)
Crossref DOI: Available
ISO Certification: 9001:2015
Publication Fee: 599/- INR
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License: CC BY 4.0
Peer Review: Double Blind
Volume 02, Issue 6

Published on: June 2026

ENHANCING JOB SATISFACTION THROUGH PROMOTIONAL POLICIES IN THE TOURISM SECTOR: A STUDY OF WEST BENGAL

Dr. Sudatta Banerjee Dr. Debdip Khan

Department of Business Administration, Burdwan Raj College, Burdwan, W.B., India.
DOI:https://doi.org/10.55041/ijcope.v2i6.045

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Abstract

This paper addresses the dearth of focused research on the influence of promotional policies on job satisfaction within the tourism sector of West Bengal, India, as well as the unique Human Resource Development (HRD) challenges faced by tourism service providers in this region. Drawing upon existing literature on job satisfaction, HRD, and tourism, this study fills crucial gaps by investigating the specific impact of promotional policies on employee satisfaction and engagement within the context of West Bengal's tourism industry. Through a combination of qualitative and quantitative methodologies, including surveys, interviews, and case studies, the research explores the effectiveness of promotional strategies in enhancing job satisfaction among tourism employees. Additionally, the study identifies and examines the distinct HRD challenges encountered by tourism service providers in West Bengal, considering the region's socio-economic, cultural, and infrastructural dynamics. By offering empirical insights and strategic recommendations, this paper contributes to both academic scholarship and practical policymaking efforts aimed at fostering organizational effectiveness, employee well-being, and sustainable growth within the tourism sector of West Bengal.

Key Words: Tourism policy, Job Satisfaction, HRD, Economic Development, Promotional Policy.

How to Cite this Paper

Banerjee, S. & Khan, D. (2026). Enhancing Job Satisfaction Through Promotional Policies in the Tourism Sector: A Study of West Bengal. International Journal of Creative and Open Research in Engineering and Management, <i>02</i>(6). https://doi.org/10.55041/ijcope.v2i6.045

Banerjee, Sudatta, and Debdip Khan. "Enhancing Job Satisfaction Through Promotional Policies in the Tourism Sector: A Study of West Bengal." International Journal of Creative and Open Research in Engineering and Management, vol. 02, no. 6, 2026, pp. . doi:https://doi.org/10.55041/ijcope.v2i6.045.

Banerjee, Sudatta, and Debdip Khan. "Enhancing Job Satisfaction Through Promotional Policies in the Tourism Sector: A Study of West Bengal." International Journal of Creative and Open Research in Engineering and Management 02, no. 6 (2026). https://doi.org/https://doi.org/10.55041/ijcope.v2i6.045.

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References


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  • •All submissions are screened under plagiarism detection.
  • •Review follows editorial policy.
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  • •Peer Review Type: Double-Blind Peer Review
  • •Published on: Jun 05 2026
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