Published on: June 2026
CUSTOMER'S RELATIONSHIP MANAGEMENT (CRM)
PraveenKumar.B A.B.Hajira Be
J.Syed Raffi Ahamed
Article Status
Available Documents
Abstract
Keywords— Customer Relationship Management, CRM, automation, digital records, customer satisfaction, cloud-based system .
How to Cite this Paper
PraveenKumar.B, & Be, A. (2026). Customer's Relationship Management (CRM). International Journal of Creative and Open Research in Engineering and Management, <i>02</i>(6). https://doi.org/10.55041/ijcope.v2i6.173
PraveenKumar.B, , and A.B.Hajira Be. "Customer's Relationship Management (CRM)." International Journal of Creative and Open Research in Engineering and Management, vol. 02, no. 6, 2026, pp. . doi:https://doi.org/10.55041/ijcope.v2i6.173.
PraveenKumar.B, , and A.B.Hajira Be. "Customer's Relationship Management (CRM)." International Journal of Creative and Open Research in Engineering and Management 02, no. 6 (2026). https://doi.org/https://doi.org/10.55041/ijcope.v2i6.173.
References
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[3] A. Payne, Handbook of CRM: Achieving Excellence in Customer Management, Butterworth-Heinemann, 2017.
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[7] M. Almotairi, “Cloud-based CRM adoption in organizations,” International Journal of Business Information Systems, vol. 20, no. 3, pp. 321–338, 2015.
[8] A. Zablah, D. Bellenger, and W. Johnston, “An evaluation of divergent perspectives on CRM,” Industrial Marketing Management, vol. 33, no. 6, pp. 475–489, 2004.
[9] N. Bhatnagar and S. Mehta, “Customer relationship management and its impact on customer loyalty,” International Journal of Business Excellence, vol. 10, no. 4, pp. 432–447, 2017.
[10] L. Y. M. Sin, A. C. B. Tse, and F. H. K. Yim, “CRM: Conceptual framework and future research directions,” European Journal of Marketing, vol. 37, no. 7/8, pp. 850–867, 2003.
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- •Published on: Jun 15 2026
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