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International Journal of Creative and Open Research in Engineering and Management

A Peer-Reviewed, Open-Access International Journal Supporting Multidisciplinary Research, Digital Publishing Standards, DOI Registration, and Academic Indexing.
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ISSN: 3108-1754 (Online)
Crossref DOI: Available
ISO Certification: 9001:2015
Publication Fee: 599/- INR
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License: CC BY 4.0
Peer Review: Double Blind
Volume 02, Issue 6

Published on: June 2026

EFFECT OF DIGITAL MARKETING ON BRAND AWARENESS

Pranshu

Swasti Singh

DOI:https://doi.org/10.55041/ijcope.v2i6.187

Article Status

Plagiarism Passed Peer Reviewed Open Access

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Abstract

Digital marketing has revolutionized how brands connect with consumers, significantly enhancing brand awareness through targeted, measurable, and scalable channels. This report examines the multifaceted impact of digital marketing strategiesā€”such as social media, SEO, content marketing, and paid advertisingā€”on brand recall, recognition, and loyalty. Drawing from academic studies, industry reports, and case examples, key findings reveal a strong positive correlation: brands leveraging digital marketing see up to 3x higher awareness metrics compared to traditional methods. Challenges like algorithm changes and ad fatigue are noted, with recommendations for integrated, data-driven approaches.

How to Cite this Paper

Pranshu, (2026). Effect of Digital Marketing on Brand Awareness. International Journal of Creative and Open Research in Engineering and Management, <i>02</i>(6). https://doi.org/10.55041/ijcope.v2i6.187

Pranshu, . "Effect of Digital Marketing on Brand Awareness." International Journal of Creative and Open Research in Engineering and Management, vol. 02, no. 6, 2026, pp. . doi:https://doi.org/10.55041/ijcope.v2i6.187.

Pranshu, . "Effect of Digital Marketing on Brand Awareness." International Journal of Creative and Open Research in Engineering and Management 02, no. 6 (2026). https://doi.org/https://doi.org/10.55041/ijcope.v2i6.187.

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References


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  2. Chaffey, D., & Ellis-Chadwick, F. (2019). Digital Marketing. Pearson.

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  • ā€¢All submissions are screened under plagiarism detection.
  • ā€¢Review follows editorial policy.
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  • ā€¢Peer Review Type: Double-Blind Peer Review
  • ā€¢Published on: Jun 15 2026
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