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International Journal of Creative and Open Research in Engineering and Management

A Peer-Reviewed, Open-Access International Journal Supporting Multidisciplinary Research, Digital Publishing Standards, DOI Registration, and Academic Indexing.
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ISSN: 3108-1754 (Online)
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Volume 02, Issue 6

Published on: June 2026

CHALLENGES FACED BY GREEN ENTREPRENEURS IN BUILDING SUSTAINABLE VENTURES: AN ANALYTICAL STUDY OF FINANCING BARRIERS, MARKET ACCESS, POLICY SUPPORT, AND SUSTAINABLE INNOVATION

Swapnamol P.S

Dr. S Vijayalakshmi

DOI:https://doi.org/10.55041/ijcope.v2i6.326

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Abstract

In the recent past, green entrepreneurship has become a strategic pathway that helps in enterprise development along with climate commitments, resource efficiency, and inclusivity. Although policy attention is increasing, many green entrepreneurs continue to not be able to turn sustainability-oriented ideas into a financially viable & scalable business. This paper explores the obstacles experienced by green entrepreneurs in constructing sustainable ventures with a focus on blocks, bumpers or barriers to financing, market access, supportive policy, sustainable innovation capability, resilience, and business sustainabilityperformance. Through stratified sampling, which is further subdivided into three types, a researcher collects samples from the larger population. A qualitative non-experimental research design is used in this study. Through stratified sampling, which is further subdivided into three types, a researcher collects samples from the larger population.

The dataset is based on 5-point Likert-scale measures which were analysed through the use of descriptive statistics, reliability testing, correlation analysis, multiple regression, ANOVA and hypothesis testing. The scores of reliability for all constructs reflect a good internal consistency with Cronbach alpha more than .84. The regression analysis accounts for 69.6% of the variance in business sustainability performance. Barriers of financing and access to the market have a negative impact on the sustainability performance of enterprises. On the other hand, the policy support, sustainable innovation capability, and entrepreneurial resilience have a positive impact on the sustainability performance of enterprises. The strongest positive predictor was found to be sustainable innovation capability, while the strongest negative constraint was market access barriers. The outcome offers that integrated ecosystem for green ventures sustenance is better than mere subsidies or environmental motivation only. The study shows that blended finance, credible market channels, demand-side policy instruments, certification support, innovation infrastructure, and capability building mechanisms can enhance the transition of green entrepreneurs from early-stage ecological commitment to long-term business sustainability.

How to Cite this Paper

P.S, S. (2026). Challenges Faced by Green Entrepreneurs in Building Sustainable Ventures: An Analytical Study of Financing Barriers, Market Access, Policy Support, and Sustainable Innovation. International Journal of Creative and Open Research in Engineering and Management, <i>02</i>(6). https://doi.org/10.55041/ijcope.v2i6.326

P.S, Swapnamol. "Challenges Faced by Green Entrepreneurs in Building Sustainable Ventures: An Analytical Study of Financing Barriers, Market Access, Policy Support, and Sustainable Innovation." International Journal of Creative and Open Research in Engineering and Management, vol. 02, no. 6, 2026, pp. . doi:https://doi.org/10.55041/ijcope.v2i6.326.

P.S, Swapnamol. "Challenges Faced by Green Entrepreneurs in Building Sustainable Ventures: An Analytical Study of Financing Barriers, Market Access, Policy Support, and Sustainable Innovation." International Journal of Creative and Open Research in Engineering and Management 02, no. 6 (2026). https://doi.org/https://doi.org/10.55041/ijcope.v2i6.326.

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