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International Journal of Creative and Open Research in Engineering and Management

A Peer-Reviewed, Open-Access International Journal Supporting Multidisciplinary Research, Digital Publishing Standards, DOI Registration, and Academic Indexing.
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ISSN: 3108-1754 (Online)
Crossref DOI: Available
ISO Certification: 9001:2015
Publication Fee: 599/- INR
Compliance: UGC Journal Norms
License: CC BY 4.0
Peer Review: Double Blind
Volume 02, Issue 7

Published on: July 2026

AN EXAMINATION OF CUSTOMER’S LACK OF AWARENESS REGARDING ARTIFICIAL INTELLIGENCE SUPPORTED SERVICES IN BANKS.

Himanshi Thakur

Dipi Talwar

School of Management, Maharaja Agrasen University, Himachal Pradesh
DOI:https://doi.org/10.55041/ijcope.v2i7.012

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Plagiarism Passed Peer Reviewed Open Access

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Abstract

Artificial Intelligence (AI) has emerged as a transformative technology in the banking sector, enabling banks to provide efficient, personalized, and secure services through digital banking platforms. Despite the increasing adoption of AI-supported services by banks, customer awareness regarding these technologies remains limited. The study focused on the five variables Lack of Trust and security concerns (NA 1), Preferred nitration with bank representatives (NA 2), AI supported services does not supports local languages (NA 3), Discomfort in using digital platforms (NA 4), Connectivity and Network issues (NA 5). The study included 105 bank customers in India, from both public and private sector banks. Chi-Square test, Descriptive Statistics, Frequencies methods were used for data analysis. The findings are expected to provide valuable insights for banks and policymakers in developing strategies to enhance customer awareness, encourage technology adoption, and maximize the benefits of artificial intelligence in the banking sector.

Keywords: Artificial Intelligence, Banking Services, Lack of Trust, Network issues, Discomfort.

How to Cite this Paper

Thakur, H. (2026). An Examination of Customer’s Lack of Awareness Regarding Artificial Intelligence Supported Services in Banks.. International Journal of Creative and Open Research in Engineering and Management, <i>02</i>(7). https://doi.org/10.55041/ijcope.v2i7.012

Thakur, Himanshi. "An Examination of Customer’s Lack of Awareness Regarding Artificial Intelligence Supported Services in Banks.." International Journal of Creative and Open Research in Engineering and Management, vol. 02, no. 7, 2026, pp. . doi:https://doi.org/10.55041/ijcope.v2i7.012.

Thakur, Himanshi. "An Examination of Customer’s Lack of Awareness Regarding Artificial Intelligence Supported Services in Banks.." International Journal of Creative and Open Research in Engineering and Management 02, no. 7 (2026). https://doi.org/https://doi.org/10.55041/ijcope.v2i7.012.

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References


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  • •Review follows editorial policy.
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  • •Peer Review Type: Double-Blind Peer Review
  • •Published on: Jul 03 2026
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