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International Journal of Creative and Open Research in Engineering and Management

A Peer-Reviewed, Open-Access International Journal Supporting Multidisciplinary Research, Digital Publishing Standards, DOI Registration, and Academic Indexing.
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ISSN: 3108-1754 (Online)
Crossref DOI: Available
ISO Certification: 9001:2015
Publication Fee: 599/- INR
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License: CC BY 4.0
Peer Review: Double Blind
Volume 02, Issue 7

Published on: July 2026

SUSTAINABILITY AT THE CROSSROADS: EVALUATING ECO-FRIENDLY TRAFFIC SIGNAGE AROUND A UNIVERSITY CAMPUS

Dr. Neha Shroff

Department of Mathematics and Statistics, Faculty of Business Administration, GLS University, Ahmedabad, India
DOI:https://doi.org/10.55041/ijcope.v2i7.021

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Abstract

Purpose           This teaching case examines a sustainability infrastructure decision at Greenfield University, India. It explores whether a university should invest in eco-friendly traffic signages beyond mandatory compliance, raising questions about sustainability leadership, resource allocation, and governance.

Design / Methodology  A fictional, decision-focused teaching case. All data and events are illustrative, designed to simulate realistic organisational dilemmas for classroom use.

Findings           The case does not prescribe a single outcome. It invites students to analyse trade-offs among environmental benefit, safety, financial responsibility, stakeholder expectations, and institutional jurisdiction.

Practical Implications    The case equips future administrators to apply the Triple Bottom Line framework, conduct stakeholder analysis, and design ESG-aligned operational decisions (Elkington, 1997).

Keywords        Sustainability leadership; ESG; University management; Green infrastructure; Traffic signages; Triple Bottom Line; Beyond compliance; Stakeholder analysis

How to Cite this Paper

Shroff, N. (2026). Sustainability At the Crossroads: Evaluating Eco-Friendly Traffic Signage Around A University Campus. International Journal of Creative and Open Research in Engineering and Management, <i>02</i>(7). https://doi.org/10.55041/ijcope.v2i7.021

Shroff, Neha. "Sustainability At the Crossroads: Evaluating Eco-Friendly Traffic Signage Around A University Campus." International Journal of Creative and Open Research in Engineering and Management, vol. 02, no. 7, 2026, pp. . doi:https://doi.org/10.55041/ijcope.v2i7.021.

Shroff, Neha. "Sustainability At the Crossroads: Evaluating Eco-Friendly Traffic Signage Around A University Campus." International Journal of Creative and Open Research in Engineering and Management 02, no. 7 (2026). https://doi.org/https://doi.org/10.55041/ijcope.v2i7.021.

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References


  1. All references follow APA 7th edition format, consistent with Emerald Publishing guidelines.

  2. Bansal, P. (2002). The corporate challenges of sustainable development. Academy of Management Perspectives, 16(2), 122–131. https://doi.org/10.5465/ame.2002.7173572

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  7. Freeman, R. E. (1984). Strategic management: A stakeholder approach. Pitman.

  8. Global Reporting Initiative. (2021). GRI Universal Standards. GRI. https://www.globalreporting.org/standards/

  9. Government of India. (1988). The Motor Vehicles Act, 1988 (No. 59 of 1988). Ministry of Law and Justice. https://legislative.dept.gov.in/sites/default/files/A1988-59.pdf

  10. Hahn, T., Pinkse, J., Preuss, L., & Figge, F. (2015). Tensions in corporate sustainability: Towards an integrative framework. Journal of Business Ethics, 127(2), 297–316. https://doi.org/10.1007/s10551-014-2047-5

  11. Hossain, M., Tasnim, M., & Ahmed, K. (2022). An analysis of the factors influencing the retroreflectivity performance of in-service road traffic signs. Applied Sciences, 12(5), 2413. https://doi.org/10.3390/app12052413

Ethical Compliance & Review Process

  • •All submissions are screened under plagiarism detection.
  • •Review follows editorial policy.
  • •Authors retain copyright.
  • •Peer Review Type: Double-Blind Peer Review
  • •Published on: Jul 04 2026
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