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International Journal of Creative and Open Research in Engineering and Management

A Peer-Reviewed, Open-Access International Journal Supporting Multidisciplinary Research, Digital Publishing Standards, DOI Registration, and Academic Indexing.
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ISSN: 3108-1754 (Online)
Crossref DOI: Available
ISO Certification: 9001:2015
Publication Fee: 599/- INR
Compliance: UGC Journal Norms
License: CC BY 4.0
Peer Review: Double Blind
Volume 02, Issue 8

Published on: August 2026

INTERNATIONAL TRADE FINANCE SERVICES AND APPLICANT MARKETING AT AMERICAN EXPRESS BANK: AN EMPIRICAL STUDY

KALLE AJAY

M RAJITHA

Dept of MBA,

Malla Reddy Engineering College and Management Sciences, Medchal, Hyderabad – 501 401.
DOI:https://doi.org/10.55041/ijcope.v2i8.046

Article Status

Plagiarism Passed Peer Reviewed Open Access

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Abstract

International trade finance plays a significant role in facilitating global business by reducing transaction risks and improving liquidity for importers and exporters. This study examines the effectiveness of applicant marketing for international trade finance services offered by American Express Bank. A descriptive research design was adopted using primary data collected from 100 respondents through a structured questionnaire. Percentage analysis, the only statistical tool used in the original project, was employed to interpret the findings. The results indicate that customer awareness, digital marketing, relationship management, and service quality positively influence the adoption of trade finance services and customer satisfaction.

How to Cite this Paper

AJAY, K. (2026). International Trade Finance Services and Applicant Marketing at American Express Bank: An Empirical Study. International Journal of Creative and Open Research in Engineering and Management, <i>02</i>(8), 1-9. https://doi.org/10.55041/ijcope.v2i8.046

AJAY, KALLE. "International Trade Finance Services and Applicant Marketing at American Express Bank: An Empirical Study." International Journal of Creative and Open Research in Engineering and Management, vol. 02, no. 8, 2026, pp. 1-9. doi:https://doi.org/10.55041/ijcope.v2i8.046.

AJAY, KALLE. "International Trade Finance Services and Applicant Marketing at American Express Bank: An Empirical Study." International Journal of Creative and Open Research in Engineering and Management 02, no. 8 (2026): 1-9. https://doi.org/https://doi.org/10.55041/ijcope.v2i8.046.

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References


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  6. Shah, P., & Patel, M. (2020). Customer preferences in selecting trade finance service providers. International Journal of Commerce and Banking, 11(2), 71–85.

Ethical Compliance & Review Process

  • •All submissions are screened under plagiarism detection.
  • •Review follows editorial policy.
  • •Authors retain copyright.
  • •Peer Review Type: Double-Blind Peer Review
  • •Published on: Aug 06 2026
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This article is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License. You are free to share and adapt this work for non-commercial purposes with proper attribution.

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