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International Journal of Creative and Open Research in Engineering and Management

A Peer-Reviewed, Open-Access International Journal Supporting Multidisciplinary Research, Digital Publishing Standards, DOI Registration, and Academic Indexing.
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ISSN: 3108-1754 (Online)
Crossref DOI: Available
ISO Certification: 9001:2015
Publication Fee: 599/- INR
Compliance: UGC Journal Norms
License: CC BY 4.0
Peer Review: Double Blind
Volume 02, Issue 10

Published on: October 2026

FACTORS INFLUENCING B2B CLIENT ACQUISITION IN RECRUITMENT CONSULTING: AN EXPLORATORY STUDY

Alisha Bhuyan Isha Rathore

School Of Business, Indira University
DOI:https://doi.org/10.55041/ijcope.v2i10.132

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Plagiarism Passed Peer Reviewed Open Access

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Abstract

This paper presents an exploratory framework for examining factors associated with business-to-business (B2B) client acquisition in recruitment consulting. It focuses on prospecting quality, requirement understanding, follow-up consistency, and relationship building. The earlier draft described a quantitative, correlational study using a five-point Likert questionnaire and 85 responses. However, the dataset was identified during revision as simulated rather than collected from actual respondents. Therefore, the numerical values retained in this document are illustrative only and cannot support empirical conclusions. The paper outlines the conceptual background, literature, methodology, and a transparent structure for future analysis using genuine respondent data.

Keywords: B2B client acquisition; recruitment consulting; prospecting quality; requirement understanding; follow-up consistency; relationship building; B2B marketing

How to Cite this Paper

Bhuyan, A. & Rathore, I. (2026). Factors Influencing B2B Client Acquisition in Recruitment Consulting: An Exploratory Study. International Journal of Creative and Open Research in Engineering and Management, <i>02</i>(10), 1-9. https://doi.org/10.55041/ijcope.v2i10.132

Bhuyan, Alisha, and Isha Rathore. "Factors Influencing B2B Client Acquisition in Recruitment Consulting: An Exploratory Study." International Journal of Creative and Open Research in Engineering and Management, vol. 02, no. 10, 2026, pp. 1-9. doi:https://doi.org/10.55041/ijcope.v2i10.132.

Bhuyan, Alisha, and Isha Rathore. "Factors Influencing B2B Client Acquisition in Recruitment Consulting: An Exploratory Study." International Journal of Creative and Open Research in Engineering and Management 02, no. 10 (2026): 1-9. https://doi.org/https://doi.org/10.55041/ijcope.v2i10.132.

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References

Crosby, L. A., Evans, K. R., & Cowles, D. (1990). Relationship quality in services selling: An interpersonal influence perspective. Journal of Marketing, 54(3), 68–81. https://doi.org/10.1177/002224299005400306

Gopalakrishna, S., Crecelius, A. T., & Patil, A. (2022). Hunting for new customers: Assessing the drivers of effective salesperson prospecting and conversion. Journal of Business Research, 149, 916–926. https://doi.org/10.1016/j.jbusres.2022.05.008

Kaushik, P. (2022). Examining the impact of recruitment process outsourcing motivators on success of relationship between client and service provider in India. International Journal of Advanced Operations Management, 14(4), 407–429. https://doi.org/10.1504/IJAOM.2022.127877

Peltokorpi, V. (2023). Here today, gone tomorrow: A mixed-method study on headhunter-intermediated recruitment practices. British Journal of Management, 34(2), 709–726. https://doi.org/10.1111/1467-8551.12607

Peltokorpi, V. (2024). Opportunism in headhunter-client relations: An agency theory perspective. Human Resource Management Journal, 34(1), 122–137. https://doi.org/10.1111/1748-8583.12513

Ethical Compliance & Review Process

  • •All submissions are screened under plagiarism detection.
  • •Review follows editorial policy.
  • •Authors retain copyright.
  • •Peer Review Type: Double-Blind Peer Review
  • •Published on: Oct 22 2026
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