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International Journal of Creative and Open Research in Engineering and Management

A Peer-Reviewed, Open-Access International Journal Supporting Multidisciplinary Research, Digital Publishing Standards, DOI Registration, and Academic Indexing.
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ISSN: 3108-1754 (Online)
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License: CC BY 4.0
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Volume 02, Issue 8

Published on: August 2026

A STUDY ON BEHAVIOURAL FINANCE AND INVESTOR PSYCHOLOGY WITH REFERENCE TO TATA MOTORS AND HONDA MOTORS

M. NARESH

Dr Arshia Sulthana

Dept of MBA,

Malla Reddy Engineering College and Management Sciences, Medchal, Hyderabad – 501 401.
DOI:https://doi.org/10.55041/ijcope.v2i8.023

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Abstract

Behavioural finance explains how psychological factors, emotions, and cognitive biases influence investment decisions beyond traditional financial theories that assume rational investor behaviour. This study examines behavioural finance and investor psychology with reference to Tata Motors and Honda Motors by analysing the influence of overconfidence, herd behaviour, loss aversion, anchoring, and emotional responses on investment decisions. The research is based on primary data collected from 100 investors using a structured questionnaire, supported by secondary sources. The findings indicate that behavioural biases significantly influence stock selection, risk perception, and portfolio decisions, highlighting the importance of behavioural awareness for improving investment performance and financial decision-making.

How to Cite this Paper

NARESH, M. (2026). A Study on Behavioural Finance and Investor Psychology with Reference to Tata Motors and Honda Motors. International Journal of Creative and Open Research in Engineering and Management, <i>02</i>(8), 1-9. https://doi.org/10.55041/ijcope.v2i8.023

NARESH, M.. "A Study on Behavioural Finance and Investor Psychology with Reference to Tata Motors and Honda Motors." International Journal of Creative and Open Research in Engineering and Management, vol. 02, no. 8, 2026, pp. 1-9. doi:https://doi.org/10.55041/ijcope.v2i8.023.

NARESH, M.. "A Study on Behavioural Finance and Investor Psychology with Reference to Tata Motors and Honda Motors." International Journal of Creative and Open Research in Engineering and Management 02, no. 8 (2026): 1-9. https://doi.org/https://doi.org/10.55041/ijcope.v2i8.023.

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References


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  • •Published on: Aug 05 2026
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