Employee welfare has long been recognised as a cornerstone of effective human resource management. In organisations where workers are subjected to demanding physical and psychological conditions, the provision of meaningful welfare measures is not simply a legal obligation — it is a moral and strategic imperative. This study examines the welfare measures implemented at Neycer India Limited, Chennai, a prominent sanitary ware manufacturing company, and investigates how these measures shape and influence the job satisfaction of its workforce. Using a structured questionnaire administered to a sample of 120 employees drawn across departments, this research collects primary data and analyses it using descriptive statistics, correlation analysis, and chi-square tests. The findings reveal that welfare measures including medical facilities, canteen services, housing assistance, transport facilities, and recreational provisions have a statistically significant and positive relationship with employee job satisfaction. The study concludes with actionable recommendations for management to enhance current welfare programmes, contributing to higher retention, improved morale, and sustained organisational productivity. The research is particularly relevant in the context of India’s growing manufacturing sector and the increasing recognition of employee well-being as a key driver of competitive advantage.

Keywords: Employee Welfare, Job Satisfaction, Human Resource Management, Neycer India Limited, Manufacturing Sector, Welfare Measures, Organizational Productivity