Published on: April 2026
A STUDY ON FACTORS INFLUENCING INVESTMENT DECISIONS OF GEN Z
Sayali Garade
Dr. Shekhar Chavan
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Abstract
Generation Z is rapidly emerging as a formidable economic force, bringing novel perspectives and behavioral patterns to the global financial markets. This paper investigates the primary factors influencing the investment decisions of this demographic, highlighting a profound shift from traditional wealth accumulation strategies toward socially conscious and digitally driven financial behaviors. By synthesizing theories of behavioral finance, sustainability integration, and social information dynamics, we propose a structured methodological framework to evaluate these determinants. Our hypothetical evaluation plan seeks to quantify the impact of environmental, social, and governance (ESG) criteria alongside the role of online rumors and digital forecasting tools, ultimately aiming to provide financial institutions and policymakers with actionable insights to better serve the modern retail investor.
How to Cite this Paper
Garade, S. (2026). A study on Factors Influencing Investment Decisions of Gen Z. International Journal of Creative and Open Research in Engineering and Management, <i>02</i>(04). https://doi.org/10.55041/ijcope.v2i4.587
Garade, Sayali. "A study on Factors Influencing Investment Decisions of Gen Z." International Journal of Creative and Open Research in Engineering and Management, vol. 02, no. 04, 2026, pp. . doi:https://doi.org/10.55041/ijcope.v2i4.587.
Garade, Sayali. "A study on Factors Influencing Investment Decisions of Gen Z." International Journal of Creative and Open Research in Engineering and Management 02, no. 04 (2026). https://doi.org/https://doi.org/10.55041/ijcope.v2i4.587.
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- •Peer Review Type: Double-Blind Peer Review
- •Published on: Apr 23 2026
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