The automobile industry is one of the fastest-growing sectors in today’s competitive market, especially in the two-wheeler segment where customer demand is increasing rapidly. Sales performance and customer satisfaction are considered important factors for the success and growth of automobile companies and dealerships. In the traditional sales system, customer feedback analysis, service evaluation, and sales performance tracking are mostly done manually. This process consumes time, increases operational difficulties, and may lead to improper understanding of customer expectations. Therefore, there is a growing need to analyse sales performance and customer satisfaction effectively in order to improve business operations and customer loyalty.

This project presents “A Study on Sales Analysis and Customer Satisfaction” which focuses on analysing the sales performance of two- wheelers and evaluating customer satisfaction regarding products and services provided by the dealership. The main aim of the study is to understand customer preferences, identify factors influencing sales, and examine the level of satisfaction among customers. The study considers factors such as product quality, pricing, mileage, maintenance cost, after- sales service, staff behaviour, and customer support for analysis.

The project follows a structured methodology that includes data collection, data classification, data analysis, interpretation, and result evaluation. Primary data was collected through questionnaires and customer feedback, while secondary data was collected from company reports, websites, journals, and dealership records. During the analysis process, customer responses were categorized and evaluated using statistical and graphical methods to identify trends and satisfaction levels.

The study is divided into three major sections: sales analysis, customer satisfaction analysis, and factors affecting customer buying behaviour. In the sales analysis section, monthly and yearly sales performance are examined to understand market demand and customer preferences. In the customer satisfaction section, customer opinions regarding vehicle performance, mileage, comfort, pricing, and after-sales service are analysed. The study also identifies common customer problems and provides suggestions for improving service quality and customer relationships.

The results of the study show that customers are generally satisfied with the quality, reliability, and performance of the vehicles. The research also indicates that effective after-sales service, reasonable pricing, and good customer interaction positively influence customer loyalty and repeat purchases. The study concludes that improving customer satisfaction and maintaining service quality can significantly enhance sales performance and strengthen the market position of the dealership.