In the modern economic environment, digital transformation has significantly influenced business operations and consumer behaviour. The rapid growth of internet connectivity, smartphones, social media platforms, and online payment systems has created a favourable ecosystem for startup development. This study focuses on analysing how digital media contributes to entrepreneurial growth in the era of consumption, where consumer preferences are largely influenced by convenience, speed, personalization, and accessibility. The research examines the opportunities provided by digital platforms such as e-commerce websites, social media marketing tools, and digital payment systems. It also evaluates government initiatives like Start Up India and Digital India, which aim to strengthen digital entrepreneurship in India. The study further identifies challenges such as cybersecurity risks, intense competition, lack of digital literacy, and infrastructure gaps. The findings reveal that digital media reduces operational costs, enhances market reach, improves customer engagement, and promotes innovation. The study concludes that digital entrepreneurship is a key driver of economic development in the contemporary consumption-driven economy.