A Study on the Impact of Search Engine Optimization (SEO)on Website Traffic and Lead Generation

M, Ahamed shahith ilahi

doi:https://doi.org/10.55041/ijcope.v2i5.395

Published on: May 2026

A STUDY ON THE IMPACT OF SEARCH ENGINE OPTIMIZATION (SEO)ON WEBSITE TRAFFIC AND LEAD GENERATION

Ahamed shahith ilahi M

Dr. R. Priyadharshini

Department of Management Studies School of Management Studies Vels Institute of Science Technology and Advanced Studies Pallavaram Chennai

DOI:https://doi.org/10.55041/ijcope.v2i5.395

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Abstract

Search Engine Optimization (SEO) has become a cornerstone of digital marketing strategy in the contemporary business environment. This study investigates the impact of SEO on website traffic and lead generation, drawing on primary data collected from 200 digital marketing professionals in India. The research evaluates five key dimensions: SEO impact on website traffic, effectiveness of SEO techniques, role of content quality and keyword strategy, SEO contribution to lead generation and conversion, and the influence of backlinks and domain authority. Employing quantitative research methods including descriptive statistics, Pearson correlation analysis, multiple linear regression, independent samples t-test, and one-way ANOVA, the study reveals strong and statistically significant relationships among all SEO dimensions. Regression analysis demonstrates that content strategy is the most influential predictor of overall SEO performance (β = 0.359), followed by backlink authority and SEO effectiveness. The model explains 80.3% of the variance in overall SEO performance (R² = 0.803). Demographic variables such as gender and experience level do not significantly influence SEO perceptions, indicating consensus across respondent groups. The findings confirm that SEO is a highly effective, cost-efficient, and long-term strategy for driving organic traffic and generating quality leads. Practical recommendations for businesses and digital marketers are discussed.

Keywords: Search Engine Optimization, SEO, Website Traffic, Lead Generation, Digital Marketing, Content Strategy, Backlinks, Organic Search, Keyword Optimization, Conversion Rate

How to Cite this Paper

M, A. S. I. (2026). A Study on the Impact of Search Engine Optimization (SEO)on Website Traffic and Lead Generation. International Journal of Creative and Open Research in Engineering and Management, <i>02</i>(05). https://doi.org/10.55041/ijcope.v2i5.395

M, Ahamed. "A Study on the Impact of Search Engine Optimization (SEO)on Website Traffic and Lead Generation." International Journal of Creative and Open Research in Engineering and Management, vol. 02, no. 05, 2026, pp. . doi:https://doi.org/10.55041/ijcope.v2i5.395.

M, Ahamed. "A Study on the Impact of Search Engine Optimization (SEO)on Website Traffic and Lead Generation." International Journal of Creative and Open Research in Engineering and Management 02, no. 05 (2026). https://doi.org/https://doi.org/10.55041/ijcope.v2i5.395.

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•Peer Review Type: Double-Blind Peer Review
•Published on: May 13 2026

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