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International Journal of Creative and Open Research in Engineering and Management

A Peer-Reviewed, Open-Access International Journal Supporting Multidisciplinary Research, Digital Publishing Standards, DOI Registration, and Academic Indexing.
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ISSN: 3108-1754 (Online)
Crossref DOI: Available
ISO Certification: 9001:2015
Publication Fee: 599/- INR
Compliance: UGC Journal Norms
License: CC BY 4.0
Peer Review: Double Blind
Volume 02, Issue 05

Published on: May 2026

A STUDY ON THE INFLUENCE OF SOCIAL MEDIA INFLUENCERS ON CONSUMER PURCHASE DECISIONS IN THE SKINCARE INDUSTRY

RAJ VISHWAS GADAKH

Prof. Navin Kumar

Department of

Management Studies Zeal Institute of Management & Computer Application Savitribai Phule Pune
DOI:https://doi.org/10.55041/ijcope.v2i5.628

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Plagiarism Passed Peer Reviewed Open Access

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Abstract

This research paper examines the influence of social media influencers on consumer purchase decisions in the skincare industry. The rapid growth of digital platforms such as Instagram, YouTube, and TikTok has transformed the marketing strategies of skincare brands. Influencer marketing has become one of the most effective promotional tools for increasing brand awareness, consumer trust, and purchase intention. The study uses a descriptive research design and secondary data from journals, articles, and online reports to analyze consumer behavior in the digital era. The findings indicate that influencer credibility, product reviews, and interactive content significantly affect consumer buying decisions. The study concludes that social media influencers play a major role in shaping consumer perception and improving brand engagement in the skincare market.

Keywords: Social Media Influencers, Consumer Behavior, Skincare Industry, Digital Marketing, Purchase Decision, Brand Awareness.

How to Cite this Paper

GADAKH, R. V. (2026). A Study on the Influence of Social Media Influencers on Consumer Purchase Decisions in the Skincare Industry. International Journal of Creative and Open Research in Engineering and Management, <i>02</i>(05). https://doi.org/10.55041/ijcope.v2i5.628

GADAKH, RAJ. "A Study on the Influence of Social Media Influencers on Consumer Purchase Decisions in the Skincare Industry." International Journal of Creative and Open Research in Engineering and Management, vol. 02, no. 05, 2026, pp. . doi:https://doi.org/10.55041/ijcope.v2i5.628.

GADAKH, RAJ. "A Study on the Influence of Social Media Influencers on Consumer Purchase Decisions in the Skincare Industry." International Journal of Creative and Open Research in Engineering and Management 02, no. 05 (2026). https://doi.org/https://doi.org/10.55041/ijcope.v2i5.628.

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References


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Ethical Compliance & Review Process

  • •All submissions are screened under plagiarism detection.
  • •Review follows editorial policy.
  • •Authors retain copyright.
  • •Peer Review Type: Double-Blind Peer Review
  • •Published on: May 20 2026
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