The rapid expansion of social media platforms has fundamentally transformed the marketing landscape, enabling brands to transcend geographical and cultural boundaries with unprecedented efficiency. This study investigates the role of social media marketing in enhancing cross-cultural brand visibility, with a specific focus on Indian consumers. Using a structured survey instrument administered to 120 respondents comprising students, working professionals, entrepreneurs, and homemakers, this research evaluates critical dimensions including social media platform usage, brand discovery patterns, cross-cultural content engagement, consumer trust, purchase influence, and overall satisfaction with brand communications across cultures. The study examines the differential effectiveness of platforms such as Instagram, YouTube, Facebook, and Twitter/X in facilitating cross-cultural brand exposure among Indian audiences. Findings reveal that Instagram and YouTube collectively dominate cross-cultural brand discovery, with a mean overall satisfaction score of 3.84 out of 5. Approximately 71.7% of respondents affirmed that social media marketing significantly enhances their awareness of international and culturally diverse brands. Key challenges identified include content language barriers, cultural misrepresentation, information overload, and lack of regional personalization. The study concludes with strategic recommendations for global brands seeking to optimize their cross-cultural visibility through targeted social media interventions in the Indian consumer market.