The use of Artificial Intelligence (AI) has revolutionized the approach of influencer marketing campaigns on social media platforms. The current study will analyze the effects of AI-based marketing strategies on the positioning of brands in the digital marketing space. This is a descriptive study that relies solely on secondary sources of data obtained from literature published in journals, books, industry reports, and online academic sources pertaining to Artificial Intelligence, influencer marketing, social media marketing, and brand positioning.

According to the study, the technologies like machine learning, predictive analytics, sentiment analysis, and recommendation systems increase the efficiency of influencer identification and influencer marketing. The research demonstrates that influencer marketing strategies based on using AI positively affect consumer engagement, brand awareness, brand trust, consumer interaction, & competitive advantage. In addition, personalized and data-driven marketing campaigns help to form positive brand image and build customer loyalty. Despite that, certain problems exist when implementing influencer marketing through AI, among which are ethical issues, privacy problems, and authenticity of AI-generated content.

Concluding, the research demonstrates that the use of AI technology in influencer marketing has become crucial for successful brand positioning and relationship building in the digital age. Thus, this paper offers essential information for practitioners and researchers about using AI technology in social media influencer marketing.

Keywords: Artificial Intelligence (AI), Influencer Marketing, Social Media Marketing, Brand Positioning, Consumer Engagement, Digital Marketing.