An Empirical Analysis of Requirement–Product Fit and Its Impact on Laptop Purchase Decisions Among Management Students of Pune

Malik, Akshay Ratan

doi:https://doi.org/10.55041/ijcope.v2i5.364

Volume 02, Issue 05

Published on: May 2026

AN EMPIRICAL ANALYSIS OF REQUIREMENT–PRODUCT FIT AND ITS IMPACT ON LAPTOP PURCHASE DECISIONS AMONG MANAGEMENT STUDENTS OF PUNE

Akshay Ratan Malik

Dr. Vinod Sayankar

Zeal Institute of Management and Computer Application (ZIMCA) Pune

DOI:https://doi.org/10.55041/ijcope.v2i5.364

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Abstract

In today’s technology-driven academic environment, laptops have become an essential tool for management students, supporting diverse academic and extracurricular functions. While students are increasingly aware of specifications, brand choices, and pricing, there is limited empirical understanding of how well their laptop purchases align with their actual academic requirements—a concept referred to as requirement–product fit. This study aims to examine the relationship between requirement–product fit and laptop purchase decisions among management students in Pune, India. Using a structured questionnaire administered to a stratified sample of 200 students, the research explores key factors influencing laptop choice, including performance expectations, price sensitivity, peer influence, and hybrid functionalities. Quantitative analysis techniques such as correlation and regression were used to evaluate the impact of requirement–product fit on post-purchase satisfaction and perceived value. The findings reveal that students who selected laptops aligned closely with their academic needs reported significantly higher satisfaction levels, while price-driven decisions often led to compromises in usability. The study also highlights the role of social influence as a moderating factor in bridging requirement and product choice. The research contributes to the literature on student consumer behaviour and offers practical insights for manufacturers, educational institutions, and marketing professionals aiming to serve this segment more effectively.

Keywords: Requirement–Product Fit, Laptop Purchase, Student Consumer Behaviour, Social Influence, Purchase Satisfaction

How to Cite this Paper

Malik, A. R. (2026). An Empirical Analysis of Requirement–Product Fit and Its Impact on Laptop Purchase Decisions Among Management Students of Pune. International Journal of Creative and Open Research in Engineering and Management, <i>02</i>(05). https://doi.org/10.55041/ijcope.v2i5.364

Malik, Akshay. "An Empirical Analysis of Requirement–Product Fit and Its Impact on Laptop Purchase Decisions Among Management Students of Pune." International Journal of Creative and Open Research in Engineering and Management, vol. 02, no. 05, 2026, pp. . doi:https://doi.org/10.55041/ijcope.v2i5.364.

Malik, Akshay. "An Empirical Analysis of Requirement–Product Fit and Its Impact on Laptop Purchase Decisions Among Management Students of Pune." International Journal of Creative and Open Research in Engineering and Management 02, no. 05 (2026). https://doi.org/https://doi.org/10.55041/ijcope.v2i5.364.

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•Peer Review Type: Double-Blind Peer Review
•Published on: May 12 2026

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