The Indian automobile industry has experienced rapid transformation with the increasing adoption of electric vehicles, particularly electric scooters. Rising fuel prices, environmental concerns, government incentives, and technological advancements have encouraged consumers to shift from conventional petrol scooters to electric mobility solutions. Among the leading brands in the Indian electric two-wheeler market, TVS and OLA Electric have emerged as significant competitors by offering innovative features, affordability, and sustainable transportation alternatives. This study examines consumer perception and satisfaction towards TVS and OLA electric scooters, focusing on factors such as performance, pricing, battery efficiency, charging infrastructure, design, service quality, and brand trust.

The research adopts a descriptive and analytical approach using both primary and secondary data. Primary data were collected from 150 respondents through structured questionnaires distributed among electric scooter users and potential buyers in urban and semi-urban regions. Secondary data were gathered from journals, websites, company reports, and automobile market studies. Statistical tools such as percentage analysis, weighted average method, chi-square analysis, and correlation analysis were used to interpret the collected data.

The findings reveal that consumers are increasingly attracted to electric scooters because of lower operating costs, environmental benefits, and advanced digital features. TVS is perceived as more reliable in terms of service network and trust, while OLA Electric is recognized for its technological innovation, stylish design, and smart features. However, concerns regarding charging infrastructure, battery life, and after-sales service continue to influence customer satisfaction levels. The study concludes that both companies possess strong growth potential in the Indian electric vehicle market, but continuous improvement in customer support, charging accessibility, and product reliability is necessary to maintain consumer confidence and satisfaction.