Published on: April 2026
ANALYSIS OF CONSUMER PREFERENCES BETWEEN OTT PLATFORMS AND MOVIE THEATRES
Purabsingh Sisodiya Rashmi Srinivasan Lalam
Nompi Raj
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Abstract
This paper provides an in-depth study of the behaviour of consumers in terms of their viewing preferences. The comparison is made between rapidly developing OTT platforms and traditional movie theatres. This analysis was done on the basis of survey data, which consisted of 100 respondents. The study covers several aspects, namely demographics, frequency of use, type of platform used, and spending habits. In this regard, the quantitative analysis method is used to consider the contrast between innovative ways of streaming content using digital technology and traditional methods of watching movies in movie theatres. The results revealed by the study indicate that while young people and city dwellers prefer OTT platforms, some consumers still prefer movie theatres for various reasons such as social interaction. The present paper includes several sections, such as an introduction to the topic of investigation, methodology, findings, and possible future developments.
How to Cite this Paper
Sisodiya, P. & Lalam, R. S. (2026). Analysis of Consumer Preferences Between OTT Platforms and Movie Theatres. International Journal of Creative and Open Research in Engineering and Management, <i>02</i>(04). https://doi.org/10.55041/ijcope.v2i4.432
Sisodiya, Purabsingh, and Rashmi Lalam. "Analysis of Consumer Preferences Between OTT Platforms and Movie Theatres." International Journal of Creative and Open Research in Engineering and Management, vol. 02, no. 04, 2026, pp. . doi:https://doi.org/10.55041/ijcope.v2i4.432.
Sisodiya, Purabsingh, and Rashmi Lalam. "Analysis of Consumer Preferences Between OTT Platforms and Movie Theatres." International Journal of Creative and Open Research in Engineering and Management 02, no. 04 (2026). https://doi.org/https://doi.org/10.55041/ijcope.v2i4.432.
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- •Published on: Apr 16 2026
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