In the current era, social media is highly connected using a cross-platform landscape with multimodal content. Every social media platform is accessing other platforms to make better links and improve their rankings in front of the ranking algorithms. In that case, YouTube video titles, content, and captions make a huge impact on user engagement. This paper will discuss about the research on various large datasets and their impacts on the ranking in this digital culture. Popularity is the main concern for most YouTubers. Thus, comprehensive statistical tests reveal different aspects to change the title and captions of a video. Cross-These researches are completed using various tools and techniques, including a fine-tuned BERT classifier. This paper will bridge the different studies on the datasets, including qualitative insights and qualitative rigour. This study shows robust ideas and engagement dynamics for future ranking criteria based on cross-platform and content strategies on YouTube. Mainly, content is not the only entity to improve the ranking worldwide. Key parameters should be managed in a proper manner to improve the ranking based on the ranking algorithms of different social media platforms.