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International Journal of Creative and Open Research in Engineering and Management

A Peer-Reviewed, Open-Access International Journal Supporting Multidisciplinary Research, Digital Publishing Standards, DOI Registration, and Academic Indexing.
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ISSN: 3108-1754 (Online)
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ISO Certification: 9001:2015
Publication Fee: 599/- INR
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License: CC BY 4.0
Peer Review: Double Blind
Volume 02, Issue 10

Published on: October 2026

CUSTOMER ONBOARDING, KYC VERIFICATION AND FOLLOW-UP IN MUTUAL FUND AND INSURANCE DISTRIBUTION: A PROCESS-BASED, THEORY-GROUNDED STUDY OF A SMALL PUNE DISTRIBUTOR

Parth Manish Deshmukh Onkar Vijay Parit

Dr. Sarita Agrawal

School of Business, Indira University, Pune, India

Article Status

Plagiarism Passed Peer Reviewed Open Access

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Abstract

Mutual fund and insurance products reach most Indian households through a fragmented layer of small distributors, yet the operational routine by which a client moves from first contact to a serviced, renewed relationship is seldom documented in the academic literature, which concentrates on fund performance, investor-satisfaction surveys or industry-level regulation. This paper addresses that gap through a process-based, theory-grounded study conducted at AL Investment and Insurance, an AMFI-registered mutual fund distributor and IRDAI-registered insurance intermediary in Pune, during an eight-week on-the-job training period (29 May to 15 July 2026). Drawing on fourteen academic, practitioner and regulatory sources spanning KYC compliance, relationship marketing, service quality and technology acceptance, the study documents a ten-stage sequence from customer requirement through onboarding, KYC verification, servicing, follow-up and reporting. The observed activity is illustrated, for expository purposes only, with a reconstructed set of weekly figures on onboarding, KYC turnaround, rejection reasons, insurance follow-up outcomes, client queries and a small satisfaction snapshot; these figures follow the pattern observed but are not exports from a formal database and are not presented as empirical findings. The illustration is consistent with three patterns: documentation quality, rather than portal complexity, is the main driver of onboarding delay (two causes account for 60% of logged rejection events); structured, dated follow-up appears to be what recovers pending insurance cases; and relationship quality compensates for process gaps (75% positive client ratings). The paper concludes that small-distributor servicing is a coherent implementation of established compliance and relationship-marketing principles rather than an ad hoc routine, and offers five low-cost process recommendations alongside directions for future empirical research using genuine firm-level data.

How to Cite this Paper

Deshmukh, P. M. & Parit, O. V. (2026). Customer Onboarding, KYC Verification and Follow-Up in Mutual Fund and Insurance Distribution: A Process-Based, Theory-Grounded Study of a Small Pune Distributor. International Journal of Creative and Open Research in Engineering and Management, <i>02</i>(10), 1-9. https://doi.org/10.55041/ijcope.v2i10.231

Deshmukh, Parth, and Onkar Parit. "Customer Onboarding, KYC Verification and Follow-Up in Mutual Fund and Insurance Distribution: A Process-Based, Theory-Grounded Study of a Small Pune Distributor." International Journal of Creative and Open Research in Engineering and Management, vol. 02, no. 10, 2026, pp. 1-9. doi:https://doi.org/10.55041/ijcope.v2i10.231.

Deshmukh, Parth, and Onkar Parit. "Customer Onboarding, KYC Verification and Follow-Up in Mutual Fund and Insurance Distribution: A Process-Based, Theory-Grounded Study of a Small Pune Distributor." International Journal of Creative and Open Research in Engineering and Management 02, no. 10 (2026): 1-9. https://doi.org/https://doi.org/10.55041/ijcope.v2i10.231.

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References

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  • •Published on: Oct 31 2026
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