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International Journal of Creative and Open Research in Engineering and Management

A Peer-Reviewed, Open-Access International Journal Supporting Multidisciplinary Research, Digital Publishing Standards, DOI Registration, and Academic Indexing.
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ISSN: 3108-1754 (Online)
Crossref DOI: Available
ISO Certification: 9001:2015
Publication Fee: 599/- INR
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License: CC BY 4.0
Peer Review: Double Blind
Volume 02, Issue 04

Published on: April 2026

CUSTOMER SATISFACTION AND ITS IMPACT ON BRAND LOYALTY:A STUDY OF AMAZON CONSUMERS IN INDIA

MR. Vinod Kumar

Dr. Mahadevan

School of commerce and Management,Mohan Babu University, Tirupati, Andhra Pradesh, India
DOI:https://doi.org/10.55041/ijcope.v2i4.470

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Abstract

This research paper examines the relationship between customer satisfaction and brand loyalty among Amazon consumers in India. The Indian e-commerce market has witnessed exponential growth, with Amazon India emerging as one of the leading platforms in the country. Using a descriptive and analytical research design, primary data was collected from 120 Amazon India users through a structured questionnaire, supplemented by secondary data from published research, industry reports, and Amazon's corporate disclosures.

How to Cite this Paper

Kumar, V. (2026). Customer Satisfaction and its Impact on Brand Loyalty:A Study of Amazon Consumers in India. International Journal of Creative and Open Research in Engineering and Management, <i>02</i>(04). https://doi.org/10.55041/ijcope.v2i4.470

Kumar, Vinod. "Customer Satisfaction and its Impact on Brand Loyalty:A Study of Amazon Consumers in India." International Journal of Creative and Open Research in Engineering and Management, vol. 02, no. 04, 2026, pp. . doi:https://doi.org/10.55041/ijcope.v2i4.470.

Kumar, Vinod. "Customer Satisfaction and its Impact on Brand Loyalty:A Study of Amazon Consumers in India." International Journal of Creative and Open Research in Engineering and Management 02, no. 04 (2026). https://doi.org/https://doi.org/10.55041/ijcope.v2i4.470.

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References


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Ethical Compliance & Review Process

  • •All submissions are screened under plagiarism detection.
  • •Review follows editorial policy.
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  • •Peer Review Type: Double-Blind Peer Review
  • •Published on: Apr 18 2026
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