The Indian automobile industry is one of the largest and fastest-growing sectors of the economy. Hyundai Motor India has established itself as a leading passenger vehicle manufacturer through innovation, quality, safety, and customer-oriented services. The present study examines customer satisfaction and brand loyalty among Hyundai car owners in Rohini, Delhi. A descriptive research design was adopted and primary data were collected from 100 Hyundai car owners through a structured questionnaire. The study investigates factors influencing purchase decisions, satisfaction with vehicle features, perceptions regarding after-sales services, and the relationship between satisfaction and brand loyalty. The findings reveal high levels of satisfaction with safety features, engine performance, design, and fuel efficiency. Customers also expressed positive perceptions regarding Hyundai’s technological innovation and service quality. The study concludes that customer satisfaction significantly contributes to brand loyalty and repeat purchase intentions. Recommendations are provided for enhancing service efficiency, customer engagement, and long-term relationship management.