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International Journal of Creative and Open Research in Engineering and Management

A Peer-Reviewed, Open-Access International Journal Supporting Multidisciplinary Research, Digital Publishing Standards, DOI Registration, and Academic Indexing.
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ISSN: 3108-1754 (Online)
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ISO Certification: 9001:2015
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License: CC BY 4.0
Peer Review: Double Blind
Volume 02, Issue 6

Published on: June 2026

CUSTOMER'S RELATIONSHIP MANAGEMENT (CRM)

PraveenKumar.B A.B.Hajira Be

J.Syed Raffi Ahamed

Department of Computer Applications, Karpaga Vinayaga College of  Engineering and Technology Chengalpattu, Tamil Nadu – 603308

Article Status

Plagiarism Passed Peer Reviewed Open Access

Available Documents

Abstract

Customer Relationship Management (CRM) plays a vital role in enhancing business performance by effectively managing customer interactions and data. The proposed system, “We Move Paper,” focuses on transforming traditional paper-based customer management into a fully digital and automated platform. It enables organizations to store, retrieve, and analyze customer information efficiently, reducing manual effort and minimizing errors. The system integrates features such as customer data management, service tracking, automated reminders, and report generation, which help improve decision-making and operational productivity. By centralizing customer data, it ensures easy accessibility and better coordination between departments. The use of web-based technologies and cloud storage enhances scalability, flexibility, and real-time data access. Furthermore, the system improves customer satisfaction by enabling timely responses and personalized services. Security mechanisms are incorporated to protect sensitive data and ensure authorized access. Overall, the “We Move Paper” CRM system provides a reliable and efficient solution for modern businesses seeking to optimize customer relationship management processes.

Keywords— Customer Relationship Management, CRM, automation, digital records, customer satisfaction, cloud-based system .

How to Cite this Paper

PraveenKumar.B, & Be, A. (2026). Customer's Relationship Management (CRM). International Journal of Creative and Open Research in Engineering and Management, <i>02</i>(6). https://doi.org/10.55041/ijcope.v2i6.173

PraveenKumar.B, , and A.B.Hajira Be. "Customer's Relationship Management (CRM)." International Journal of Creative and Open Research in Engineering and Management, vol. 02, no. 6, 2026, pp. . doi:https://doi.org/10.55041/ijcope.v2i6.173.

PraveenKumar.B, , and A.B.Hajira Be. "Customer's Relationship Management (CRM)." International Journal of Creative and Open Research in Engineering and Management 02, no. 6 (2026). https://doi.org/https://doi.org/10.55041/ijcope.v2i6.173.

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References

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[8] A. Zablah, D. Bellenger, and W. Johnston, “An evaluation of divergent perspectives on CRM,” Industrial Marketing Management, vol. 33, no. 6, pp. 475–489, 2004.

[9] N. Bhatnagar and S. Mehta, “Customer relationship management and its impact on customer loyalty,” International Journal of Business Excellence, vol. 10, no. 4, pp. 432–447, 2017.

[10] L. Y. M. Sin, A. C. B. Tse, and F. H. K. Yim, “CRM: Conceptual framework and future research directions,” European Journal of Marketing, vol. 37, no. 7/8, pp. 850–867, 2003.

Ethical Compliance & Review Process

  • All submissions are screened under plagiarism detection.
  • Review follows editorial policy.
  • Authors retain copyright.
  • Peer Review Type: Double-Blind Peer Review
  • Published on: Jun 15 2026
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This article is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License. You are free to share and adapt this work for non-commercial purposes with proper attribution.

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