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International Journal of Creative and Open Research in Engineering and Management

A Peer-Reviewed, Open-Access International Journal Supporting Multidisciplinary Research, Digital Publishing Standards, DOI Registration, and Academic Indexing.
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ISSN: 3108-1754 (Online)
Crossref DOI: Available
ISO Certification: 9001:2015
Publication Fee: 599/- INR
Compliance: UGC Journal Norms
License: CC BY 4.0
Peer Review: Double Blind
Volume 02, Issue 04

Published on: April 2026

HOW METRO ADVERTISING INFLUENCES BRAND RECALL AMONG DAILY COMMUTERS: A COMPREHENSIVE ANALYSIS OF URBAN TRANSIT MEDIA DYNAMICS

SAKSHI AGARWAL

SHYAM DUBEY ,SIDDHANT MISHRA

DOI:https://doi.org/10.55041/ijcope.v2i4.295

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Plagiarism Passed Peer Reviewed Open Access

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Abstract

The rapid urbanization of global metropolises has positioned metro rail networks as the primary circulatory systems of modern city life. Within these high-traffic environments, Out-of-Home (OOH) advertising has evolved from peripheral static posters into an integrated, multi-sensory experience. This research paper investigates the profound influence of metro advertising on brand recall among daily commuters—a unique demographic defined by habitual routines and significant "dwell time." Utilizing a Qualitative Systematic Literature Review (SLR) and a detailed thematic analysis of urban transit trends, this study deconstructs the cognitive mechanics of memory retention in the transit environment.

How to Cite this Paper

AGARWAL, S. (2026). How Metro Advertising Influences Brand Recall Among Daily Commuters: A Comprehensive Analysis of Urban Transit Media Dynamics. International Journal of Creative and Open Research in Engineering and Management, <i>02</i>(04). https://doi.org/10.55041/ijcope.v2i4.295

AGARWAL, SAKSHI. "How Metro Advertising Influences Brand Recall Among Daily Commuters: A Comprehensive Analysis of Urban Transit Media Dynamics." International Journal of Creative and Open Research in Engineering and Management, vol. 02, no. 04, 2026, pp. . doi:https://doi.org/10.55041/ijcope.v2i4.295.

AGARWAL, SAKSHI. "How Metro Advertising Influences Brand Recall Among Daily Commuters: A Comprehensive Analysis of Urban Transit Media Dynamics." International Journal of Creative and Open Research in Engineering and Management 02, no. 04 (2026). https://doi.org/https://doi.org/10.55041/ijcope.v2i4.295.

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  • •All submissions are screened under plagiarism detection.
  • •Review follows editorial policy.
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  • •Peer Review Type: Double-Blind Peer Review
  • •Published on: Apr 14 2026
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