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International Journal of Creative and Open Research in Engineering and Management

A Peer-Reviewed, Open-Access International Journal Supporting Multidisciplinary Research, Digital Publishing Standards, DOI Registration, and Academic Indexing.
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ISSN: 3108-1754 (Online)
Crossref DOI: Available
ISO Certification: 9001:2015
Publication Fee: 599/- INR
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License: CC BY 4.0
Peer Review: Double Blind
Volume 02, Issue 03

Published on: March 2026 2026

IMPACT OF ADVERTISING ON CHILDREN AGED 8–14: AN ANALYSIS OF CONSUMER BEHAVIOUR AND MEDIA INFLUENCE

Dr. Telaram Meher Dr. Guru Saran Lal

Dr. Pradosh Kumar Rath

Department of Journalism and Mass Communication Odisha State Open University Sambalpur
DOI:https://doi.org/10.55041/ijcope.v2i3.159

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Plagiarism Passed Peer Reviewed Open Access

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Abstract

Advertising has become one of the most powerful things that affects how people shop in today's world. Kids, especially those between the ages of 8 and 14, are a very susceptible group because their thinking, feeling, and critical reasoning skills are still growing. This study analyzes the influence of advertising on children's consumer behavior, emphasizing product preferences, brand awareness, purchase intentions, and lifestyle decisions. A quantitative study design was utilized, employing structured questionnaires distributed to 200 respondents within the designated age category. We employed statistical methods including percentage analysis, mean scores, chi-square testing, and correlation analysis to make sense of the data.

How to Cite this Paper

Meher, T. & Lal, G. S. (2026). Impact of Advertising on Children Aged 8–14: An Analysis of Consumer Behaviour and Media Influence. International Journal of Creative and Open Research in Engineering and Management, <i>02</i>(03). https://doi.org/10.55041/ijcope.v2i3.159

Meher, Telaram, and Guru Lal. "Impact of Advertising on Children Aged 8–14: An Analysis of Consumer Behaviour and Media Influence." International Journal of Creative and Open Research in Engineering and Management, vol. 02, no. 03, 2026, pp. . doi:https://doi.org/10.55041/ijcope.v2i3.159.

Meher, Telaram, and Guru Lal. "Impact of Advertising on Children Aged 8–14: An Analysis of Consumer Behaviour and Media Influence." International Journal of Creative and Open Research in Engineering and Management 02, no. 03 (2026). https://doi.org/https://doi.org/10.55041/ijcope.v2i3.159.

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References


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  • •All submissions are screened under plagiarism detection.
  • •Review follows editorial policy.
  • •Authors retain copyright.
  • •Peer Review Type: Double-Blind Peer Review
  • •Published on: Mar 27 2026
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