Generation Z individuals have gained active participation in financial markets over the past years because of availability of digital platforms, mobile trading apps and access to financial information. Unlike other generations, Generation Z has exposure to technology and social media and investment products like stocks, mutual funds, cryptocurrencies and even application-based investments. Generation Z makes investment decisions based on more than just financial literacy. Other social factors such as families, peers, and even social media have an effect on their choices. The research currently being undertaken is intended to examine the influence that financial literacy and social influence have on investment decisions made by Generation Z. This research will be conducted in the context of financial literacy and its effect on the spending and saving decisions made by youth. Secondary data will be collected from articles, journals, books, and literature on financial literacy and behavioural finance. Statistics will be used during the analysis process including percentages, correlation, and regression. It is anticipated that the results will show that people who are financially literate usually make more sensible financial choices, while social influence will lead either to the positive guidance of investors or to their being misdirected, depending on where the information comes from. This project will also show how important a factor social media has become in forming financial attitudes and participation in the stock markets amongst young people. The results of this investigation will be helpful in the development of financial literacy programs for Generation Z.

Keywords: Financial Awareness, Social Influence, Generation Z, Investment Decision-Making, Financial Literacy, Social Media, Behavioural Finance