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International Journal of Creative and Open Research in Engineering and Management

A Peer-Reviewed, Open-Access International Journal Supporting Multidisciplinary Research, Digital Publishing Standards, DOI Registration, and Academic Indexing.
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ISSN: 3108-1754 (Online)
Crossref DOI: Available
ISO Certification: 9001:2015
Publication Fee: 599/- INR
Compliance: UGC Journal Norms
License: CC BY 4.0
Peer Review: Double Blind
Volume 02, Issue 04

Published on: April 2026

IMPACT OF ONLINE CUSTOMER REVIEWS ON PRODUCT SALES PERFORMANCE ON E-COMMERCE PLATFORMS

Ansh Khatri

MBA Scholar

School of Commerce and Management Career Point University Kota
DOI:https://doi.org/10.55041/ijcope.v2i4.706

Article Status

Plagiarism Passed Peer Reviewed Open Access

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Abstract

This research article aims to investigate the influence of online reviews on consumer purchase decisions in the context of e-commerce platforms. With the rapid growth of e- commerce and the increasing popularity of online shopping, consumers heavily rely on the opinions and experiences of others shared through online reviews before making purchasing decisions. This study examines the factors that contribute to the impact of online reviews on consumer behavior, including credibility, valence, volume, and reviewer characteristics. Through a comprehensive analysis of existing literature and empirical research, this article provides insights into the significance of online reviews and offers suggestions for businesses to effectively manage and leverage this influential tool to enhance customer satisfaction and increase sales. It provides valuable insights for businesses and marketers on the significance of online reviews and offers practical recommendations for leveraging this influential tool to enhance customer satisfaction, increase sales, and gain a competitive advantage in the e-commerce industry.

Keywords: online reviews, e-commerce platforms, online shopping, credibility, customer satisfaction, competitive advantage

How to Cite this Paper

Khatri, A. (2026). Impact of Online Customer Reviews on Product Sales Performance on E-Commerce Platforms. International Journal of Creative and Open Research in Engineering and Management, <i>02</i>(04). https://doi.org/10.55041/ijcope.v2i4.706

Khatri, Ansh. "Impact of Online Customer Reviews on Product Sales Performance on E-Commerce Platforms." International Journal of Creative and Open Research in Engineering and Management, vol. 02, no. 04, 2026, pp. . doi:https://doi.org/10.55041/ijcope.v2i4.706.

Khatri, Ansh. "Impact of Online Customer Reviews on Product Sales Performance on E-Commerce Platforms." International Journal of Creative and Open Research in Engineering and Management 02, no. 04 (2026). https://doi.org/https://doi.org/10.55041/ijcope.v2i4.706.

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References


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Ethical Compliance & Review Process

  • •All submissions are screened under plagiarism detection.
  • •Review follows editorial policy.
  • •Authors retain copyright.
  • •Peer Review Type: Double-Blind Peer Review
  • •Published on: Apr 27 2026
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