Published on: April 2026
IMPACT OF SOCIAL MEDIA ON YOUTH BEHAVIOUR AND SOCIOLOGICAL RELATIONSHIPS: A SOCIOLOGICAL EXPLORATION
Shikha Rani
Article Status
Available Documents
Abstract
This study presents a comprehensive sociological analysis of the impact of social media on youth behavior, identity formation, and social relationships by synthesizing interdisciplinary theory, empirical research, and contemporary digital scholarship. It conceptualizes social media not as a deterministic technological force but as a socially embedded environment whose influence is shaped by cultural context, institutional structures, individual dispositions, and patterns of use. Through a critical integration of established sociological perspectives and recent evidence, the article examines how digital platforms simultaneously enable social connectivity, self-expression, learning, and civic participation while also generating risks such as mental health strain, cyberbullying, social comparison, distorted self-perception, and diminished face-to-face interaction. Particular attention is given to the ways online engagement restructures peer relations, family dynamics, emotional experience, and normative expectations among youth. By situating digital practices within broader social systems, the study advances a multidimensional analytical framework for understanding youth digital behavior and highlights the complex interplay between technological affordances and social environments. The article concludes with theoretically informed and evidence-based recommendations for educators, policymakers, families, and institutions aimed at fostering balanced, responsible, and developmentally supportive digital engagement.
How to Cite this Paper
Rani, S. (2026). Impact of Social Media on Youth Behaviour and Sociological Relationships: A Sociological Exploration. International Journal of Creative and Open Research in Engineering and Management, <i>02</i>(04). https://doi.org/10.55041/ijcope.v2i4.581
Rani, Shikha. "Impact of Social Media on Youth Behaviour and Sociological Relationships: A Sociological Exploration." International Journal of Creative and Open Research in Engineering and Management, vol. 02, no. 04, 2026, pp. . doi:https://doi.org/10.55041/ijcope.v2i4.581.
Rani, Shikha. "Impact of Social Media on Youth Behaviour and Sociological Relationships: A Sociological Exploration." International Journal of Creative and Open Research in Engineering and Management 02, no. 04 (2026). https://doi.org/https://doi.org/10.55041/ijcope.v2i4.581.
References
- Baumeister, R. F. (1997). Esteem threat, self‑regulatory breakdown, and emotional distress as factors in self‑defeating behavior. Review of General Psychology, 1(2), 145–174.
- Carter, B., Rees, P., Hale, L., Bhattacharjee, D., & Paradkar, M. S. (2016). Association between portable screen‑based media device access or use and sleep outcomes. JAMA Pediatrics, 170(12), 1202–1208.
- Castells, M. (2010). The rise of the network society (2nd ed.). Wiley‑Blackwell.
- Chassiakos, Y. R., Radesky, J., Christakis, D., Moreno, M. A., & Cross, C. (2016). Children and adolescents and digital media. Pediatrics, 138(5).
- Fardouly, J., & Vartanian, L. R. (2016). Social media and body image concerns. Current Opinion in Psychology, 9, 1–5.
- Festinger, L. (1954). A theory of social comparison processes. Human Relations, 7(2), 117–140.
- Fisher, B. W., Gardella, J. H., & Teurbe‑Tolon, A. R. (2016). Peer cybervictimization among adolescents. Journal of Youth and Adolescence, 45(9), 1727–1743.
- Holland, G., & Tiggemann, M. (2016). Social networking sites and body image. Body Image, 17, 100–110.
- Loader, B. D., Vromen, A., & Xenos, M. A. (2014). The networked young citizen. Information, Communication & Society, 17(2), 143–150.
- McCrae, N., Gettings, S., & Purssell, E. (2017). Social media and depressive symptoms. Adolescent Research Review, 2(4), 315–330.
Ethical Compliance & Review Process
- •All submissions are screened under plagiarism detection.
- •Review follows editorial policy.
- •Authors retain copyright.
- •Peer Review Type: Double-Blind Peer Review
- •Published on: Apr 23 2026
This article is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License. You are free to share and adapt this work for non-commercial purposes with proper attribution.

