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International Journal of Creative and Open Research in Engineering and Management

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ISSN: 3108-1754 (Online)
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Volume 02, Issue 6

Published on: June 2026

SONGS AS CONTESTED POLITICAL APPEALS AND CLAIMS TO POWER IN WEST BENGAL POLITICS

Salil Biswas Parfej Ali

Madhumita Dutta

Department of Political Science, Gauhati University, Guwahati, Assam, India

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Plagiarism Passed Peer Reviewed Open Access

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Abstract

Change is built into the fabric of society—and politics is no stranger to it. The gradual decline of the Left party, a political vacuum enabled the Bharatiya Janata Party (BJP) to anchor its political foothold in the West Bengal political landscape. The BJP brought religious and nationalist songs as a political appeal to legitimise its ideological narrative among the broader Hindu groups. which repositions the existing ruling party's (TMC) previous ideological narrative from mass representative to broader Bengali cultural identity protectionism. Therefore, the 2026 election reflects a clash between two antagonistic ideological narratives of TMC-led Bengali regional identity and BJP-led Hindutva nationalism. which is cultivated and fostered through the purposeful deployment of musical expression. By deploying music as a tool of affective mobilization, both parties consolidate mass popularity and legitimise their political authority through narrative building.

Keywords – Political songs, ideological narrative, Legitimacy, Emotional appeal, Musical warfare,

How to Cite this Paper

Biswas, S. & Ali, P. (2026). Songs as Contested Political Appeals and Claims to Power in West Bengal Politics. International Journal of Creative and Open Research in Engineering and Management, <i>02</i>(6). https://doi.org/10.55041/ijcope.v2i6.246

Biswas, Salil, and Parfej Ali. "Songs as Contested Political Appeals and Claims to Power in West Bengal Politics." International Journal of Creative and Open Research in Engineering and Management, vol. 02, no. 6, 2026, pp. . doi:https://doi.org/10.55041/ijcope.v2i6.246.

Biswas, Salil, and Parfej Ali. "Songs as Contested Political Appeals and Claims to Power in West Bengal Politics." International Journal of Creative and Open Research in Engineering and Management 02, no. 6 (2026). https://doi.org/https://doi.org/10.55041/ijcope.v2i6.246.

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  • Published on: Jun 18 2026
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