Published on: October 2026
TALENT ACQUISITION STRATEGIES AND EMPLOYER BRANDING IN A TECHNOLOGY FIRM: AN OBSERVATIONAL STUDY OF VALUEDX TECHNOLOGIES PVT. LTD.
Vaishnavi Choudhary
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Abstract
How to Cite this Paper
Choudhary, V. (2026). Talent Acquisition Strategies and Employer Branding in a Technology Firm: An Observational Study of ValueDX Technologies Pvt. Ltd.. International Journal of Creative and Open Research in Engineering and Management, <i>02</i>(10), 1-9. https://doi.org/10.55041/ijcope.v2i10.089
Choudhary, Vaishnavi. "Talent Acquisition Strategies and Employer Branding in a Technology Firm: An Observational Study of ValueDX Technologies Pvt. Ltd.." International Journal of Creative and Open Research in Engineering and Management, vol. 02, no. 10, 2026, pp. 1-9. doi:https://doi.org/10.55041/ijcope.v2i10.089.
Choudhary, Vaishnavi. "Talent Acquisition Strategies and Employer Branding in a Technology Firm: An Observational Study of ValueDX Technologies Pvt. Ltd.." International Journal of Creative and Open Research in Engineering and Management 02, no. 10 (2026): 1-9. https://doi.org/https://doi.org/10.55041/ijcope.v2i10.089.
References
- Aswathappa, , 2021, Human resource management: Text and cases (9th ed.), McGraw Hill Education.
- Backhaus and Tikoo (2004) conceptualized and researched employer Career Development International, 9(5), 501–517. https://doi.org/10.1108/13620430410550754
- Dessler, , 2020, Human Resource Management (16th edition), Pearson.
- Lievens and J. E. Slaughter (2016) 'Employer image and employer branding: What we know and what we need to know', Annual Review of Organizational Psychology and Organizational Behavior, 3, pp. 407–440. https://doi.org/10.1146/annurev-orgpsych-041015-062501
- Choudhary (2026). A study of talent acquisition strategies and employer branding at ValueDX Technologies Pvt. Ltd. [Unpublished OJT report, School of Business, Indira University].
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