IJCOPE Journal

UGC Logo DOI / ISO Logo

International Journal of Creative and Open Research in Engineering and Management

A Peer-Reviewed, Open-Access International Journal Supporting Multidisciplinary Research, Digital Publishing Standards, DOI Registration, and Academic Indexing.
Journal Information
ISSN: 3108-1754 (Online)
Crossref DOI: Available
ISO Certification: 9001:2015
Publication Fee: 599/- INR
Compliance: UGC Journal Norms
License: CC BY 4.0
Peer Review: Double Blind
Volume 02, Issue 05

Published on: May 2026

THE INFLUENCE OF EDUCATIONAL CONTENT AND INTERNSHIP-DRIVEN BRANDING ON CORPORATE REPUTATION

S Mohamed Thoufiq

Dr. S Preetha

Department of Management Studies School of Management Studies,

Vels Institute of Science Technology and Advanced Studies (VISTAS), Pallavaram, Chennai

Article Status

Plagiarism Passed Peer Reviewed Open Access

Available Documents

Abstract

The present study examined the impact of Employee Commitment Behaviour (ECB), Perceived Value (PV), Satisfaction (SIT), and Organisational Commitment (CO) on Customer Retention (CR). The findings of the study clearly indicate that all the selected variables play a significant role in influencing both employee attitudes and organisational outcomes. The reliability analysis confirmed that the data collected is consistent and suitable for further analysis, ensuring the credibility of the study.

How to Cite this Paper

Thoufiq, S. M. (2026). The Influence of Educational Content and Internship-Driven Branding on Corporate Reputation. International Journal of Creative and Open Research in Engineering and Management, <i>02</i>(05), 1-10. https://doi.org/10.55041/ijcope.v2i5.450

Thoufiq, S. "The Influence of Educational Content and Internship-Driven Branding on Corporate Reputation." International Journal of Creative and Open Research in Engineering and Management, vol. 02, no. 05, 2026, pp. 1-10. doi:https://doi.org/10.55041/ijcope.v2i5.450.

Thoufiq, S. "The Influence of Educational Content and Internship-Driven Branding on Corporate Reputation." International Journal of Creative and Open Research in Engineering and Management 02, no. 05 (2026): 1-10. https://doi.org/https://doi.org/10.55041/ijcope.v2i5.450.

Search & Index

References


  1. Aisekhaghe, D. I. (2025). Employer branding as HRM strategy for recruitment and retention.

  2. Bharadwaj, S. (2024). Social media usage and job vacancy intentions linked to employer branding.

  3. Febrina, S. & Erlin, N. A. (2025). Employer branding and corporate reputation mediating Gen Z job application intention.

  4. Fazah Zikri Soleha & Aryana Satrya (2025). Employer brand attractiveness, CSR, and organizational reputation influencing intention to apply.

  5. Frontiers in Communication (2025). How employer branding shapes Gen Z employment intentions after internships.

  6. Frontiers in Sociology (2024). Employer branding positively relates to organization image and reputation.

  7. Iqubal, F. & Swathi, N. R. (2025). Employer branding from a student perspective and its impact on internship/job decisions.

  8. Jagawat, L., Raymagiya, S. V. & Divekar, K. S. (2025). Online brand presence and institutional reputation in higher education.

  9. Silva, A. J. & Dias, H. (2023–2025). Relationship between employer branding, corporate reputation and job application intention.

  10. Srinivas, V. (2025). Employer branding’s impact on employer image and performance.

  11. Thao, H. T. et al. (2024). Employer branding influences employee attitudes and word-of-mouth intentions.

  12. Universum Global (2020). Employer branding survey: Global talent preferences report.

Ethical Compliance & Review Process

  • All submissions are screened under plagiarism detection.
  • Review follows editorial policy.
  • Authors retain copyright.
  • Peer Review Type: Double-Blind Peer Review
  • Published on: May 14 2026
CCBYNC

This article is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License. You are free to share and adapt this work for non-commercial purposes with proper attribution.

View License
Scroll to Top